Analisa tanggapan tiktoker mama bebek dalam menyikapi patriarki

Abstract

In this era of increasingly sophisticated digitalization, we find many issues that often corner women. One of the issues that we can easily research and find on social media such as Tiktok, Instagram, Twitter and others is the existence of a patriarchal system which is becoming a parasite in society. The reason is that the existence of this system makes women unable to be free and feel constrained by the existence of unwritten rules set by society which cannot be easily broken and eliminated. Therefore, the aim of writing this article is to explain how a TikToker who often voices his voice through his content about women and gender equality responds to discussing issues that are currently heating up in society, such as patriarchy. This response is very necessary because through the content he conveys in firm language, he is able to slowly change people's views about the unjustifiability of the patriarchal system. The method used in writing this article is qualitative with library study techniques and directly observing the content of 'Mama Bebek' in collecting the data. From the data collected, many people are starting to realize how important it is to implement gender equality and slowly they are able to break the patriarchal culture that still exists around them. Both men and women are now free to express themselves without having to be restrained by pressure or other social norms. Each of them has the right to make decisions without anyone having to feel that their position or position is superior.