Public relation sebagai alat komunikasi dalam memperluas jangkauan perbankan syariah

  • Haura Awalin Nurista Devi Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: public relations; communication tool; range; banking; sharia

Abstract

Islamic banking has been growing in Indonesia as an alternative to conventional banking but still faces challenges in expanding its reach and raising public awareness. This article discusses the crucial role of public relations (PR) as a strategic communication tool to broaden the scope of Islamic banking. PR functions to build a positive image, increase public understanding, and bridge communication between Islamic banks and stakeholders. Effective communication strategies through PR can strengthen brand awareness and foster public trust. By optimizing PR's role, Islamic banks are expected to be more competitive in an increasingly tight market. This article also addresses the challenges and PR strategies that Islamic banks can apply to enhance public trust and expand market reach.

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References

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Published
2024-12-31
How to Cite
Devi, H. (2024). Public relation sebagai alat komunikasi dalam memperluas jangkauan perbankan syariah. Maliki Interdisciplinary Journal, 2(12), 275-281. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/11157
Issue
Vol 2 No 12 (2024): DECEMBER
Section
Articles

Copyright (c) 2024 Haura Awalin Nurista Devi

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