Strategi pemasaran produk perbankan Syariah dalam menghadapi persaingan bisnis perbankan
Abstract
The concept of banks is not new in modern society, banks mainly provide credit, financing, and payment services. Islamic banks operate based on Islamic law, offering interest-free financial services and products to fulfill the needs of customers. Effective marketing strategies are essential for banks to attract and retain customers, and ensure market leadership. To survive in the competitive banking industry, implement comprehensive strategic management. Amid the COVID-19 pandemic, banks must minimize risks through loan restructuring and continue to drive growth while maintaining liquidity. SWOT factor analysis helps design effective marketing strategies to adapt to changing market conditions, improve operational efficiency, and strengthen market position. Collaborating with various stakeholders to improve the Islamic banking sector and market share is essential for long-term success and customer satisfaction.
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References
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