Strategi media berita “lintas jejaring” dalam menghadapi era digital
Abstract
With the rapid development of technology, news media has become one of the main pillars in the dissemination of accurate information in society. The history of media in Indonesia shows a journey from the Dutch colonial era with the publication of the Bataviasche Nouvelles newspaper to the emergence of digital media today. Print media is experiencing a decline as interest in reading decreases and society's dependence on technology. In this context, Lintas Jejaring, a news media newly established in January 2024, is faced with the challenge of competing with more established media. This article explores the application of strategic management at Lintas Jejaring, including SWOT analysis to understand consumer needs and preferences. By adopting appropriate marketing strategies and continuous innovation, Lintas Jejaring strives to meet the demand for fast and accurate information. There are three main stages in strategy management: formulation, implementation, and evaluation. This research shows that effective strategy management is essential for Lintas Jejaring to thrive in the competitive digital era, as well as to deal with the positive and negative impacts of media industry transformation. With the right approach, Lintas Jejaring has the potential to become a key player in the Indonesian news media market
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