Strategi komunikasi public relations dalam meningkatkan kepercayaan nasabah pada layanan perbankan

Tinjauan literatur

Authors

  • Anggun Milania Vio M. Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

communication strategy; public relations; customer trust

Abstract

Customer trust is a key element in the banking industry that plays an important role in the success of financial institutions. The role of Public Relations is crucial in building this trust through effective, transparent, and responsive communication with customers. This research aims to analyze Public Relations communication strategies in increasing customer trust in banking services, especially in the midst of the development of the digital era. Using the literature study method, this research examines various strategies such as the use of social media, crisis management, and the implementation of Corporate Social Responsibility (CSR) programs. The results showed that proactive, transparent, and timely public relations strategies significantly contributed to increasing customer trust and loyalty. In addition, professional handling of complaints also strengthens long-term relationships between banks and customers. This research provides important insights for the development of more effective Public Relations practices in the banking industry.

Downloads

Download data is not yet available.

Downloads

Published

2024-12-31

How to Cite

M., A. M. V. (2024). Strategi komunikasi public relations dalam meningkatkan kepercayaan nasabah pada layanan perbankan: Tinjauan literatur. Maliki Interdisciplinary Journal, 2(12), 1226–1232. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/11223

Issue

Vol. 2 No. 12 (2024): DECEMBER

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.