Analisis manajemen strategi promosi pada perbankan syariah

Kajian literatur terhadap tantangan dan peluang di era digital

Authors

  • Anggun Milania Vio M Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Management, strategy, promotion, islamic banking, digital era

Abstract

The development of digital technology has changed the landscape of the banking industry, including Islamic banking. This study aims to analyze the promotional strategies implemented by Islamic banking in facing challenges and taking advantage of opportunities in the digital era. In this study, it is found that the main challenges of Islamic banking include low Islamic financial literacy, technology gaps, and competition with more established conventional banking. On the other hand, great opportunities present themselves through increased internet usage, halal lifestyle trends, and government support for Islamic economic development. Through the utilization of social media, mobile applications, and other digital services, Islamic banking can reach customers in a more personal and interactive manner. This study uses a literature review method from various relevant literature sources to provide an in-depth overview of how Islamic banking can maximize its promotional strategies in the digital era. The results of this study are expected to contribute to the development of promotional strategies that are more effective and in accordance with sharia principles.

Downloads

Download data is not yet available.

Downloads

Published

2025-07-29

How to Cite

Vio M, A. M. (2025). Analisis manajemen strategi promosi pada perbankan syariah: Kajian literatur terhadap tantangan dan peluang di era digital. Maliki Interdisciplinary Journal, 3(6), 81–88. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/11224

Issue

Vol. 3 No. 6 (2025): JUNE

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.