Analisis manajemen strategi promosi pada perbankan syariah
Kajian literatur terhadap tantangan dan peluang di era digital
Abstract
The development of digital technology has changed the landscape of the banking industry, including Islamic banking. This study aims to analyze the promotional strategies implemented by Islamic banking in facing challenges and taking advantage of opportunities in the digital era. In this study, it is found that the main challenges of Islamic banking include low Islamic financial literacy, technology gaps, and competition with more established conventional banking. On the other hand, great opportunities present themselves through increased internet usage, halal lifestyle trends, and government support for Islamic economic development. Through the utilization of social media, mobile applications, and other digital services, Islamic banking can reach customers in a more personal and interactive manner. This study uses a literature review method from various relevant literature sources to provide an in-depth overview of how Islamic banking can maximize its promotional strategies in the digital era. The results of this study are expected to contribute to the development of promotional strategies that are more effective and in accordance with sharia principles.
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