Strategi meningkatkan loyalitas pada nasabah bmt

Abstract

The strategy to increase customer loyalty of Baitul Maal wa Tamwil (BMT) focuses on three main factors: service quality, customer trust, and corporate image. This study analyzes how optimal service quality and customer satisfaction play a role in building long-term loyalty. The importance of customer trust in maintaining a relationship with BMT, as well as the impact of corporate image on customer perceptions and decisions. The findings show that the combination of high quality service, strong trust, and positive image significantly increases customer loyalty, which in turn contributes to the growth and sustainability of BMTs in the competitive Islamic finance industry. Customer trust is a crucial foundation for building and maintaining loyalty, and BMTs must consistently maintain the integrity and reliability of their services. A positive corporate image plays a significant role in attracting and retaining customers, reflecting the BMT's reputation and credibility in the eyes of the public.