Media Sosial Sebagai salah satu alat penting untuk pengembangan Brand Awareness pada Bank Mandiri
Abstract
This study analyzes the strategic role of social media in developing brand awareness for Bank Mandiri. The case study examines the social media strategies implemented, the types of content published, and their impact on brand image and user interaction. The analysis shows that Bank Mandiri has successfully leveraged social media to reach the right target audience, build a positive brand image, and increase user engagement. Their strategies, focused on educational, promotional, and relatable entertainment content, as well as active user interaction, have yielded positive results in building brand awareness and increasing consumer trust in Bank Mandiri. The study concludes that social media is an essential tool for developing brand awareness in the banking sector. Bank Mandiri can further enhance their social media strategy by improving content quality, optimizing user interaction, and utilizing the latest social media features.
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