Strategi membangun kepercayaan publik perbankan syariah melalui kolaborasi public relation dan influencer perbankan syariah
Abstract
The role of Public Relations in Islamic finance is to manage the relationship between the bank and the community and create a positive image. PR is responsible for communicating the bank's products and services in a way that complies with Shariah standards. Collaboration between PR and influencers is an effective strategy to increase public awareness and understanding of Islamic banking. The enthusiasts can help simplify the concept of Islamic banking and carry it better and easily understood by the public. The results show that a good collaboration between PR and influencers creates a stronger and more authentic relationship with people. Fans will help spread the Islamic banking messages faster and better, while PR will ensure that the messages remain in line with the sharia values promoted by the bank. Collaborative strategies between PR and influencers play an important role in building public trust in Islamic finance in today's digital era. collaborative strategies between PR and influencers are instrumental in building public trust in Islamic banking. In today's digital era, the use of credible influencers can increase public awareness and understanding of Islamic banking, which will ultimately impact the growth of the industry. This research aims to examine strategies in building public trust in Islamic banking through collaboration between Public Relations (PR) and influencers. In the midst of increasingly fierce competition in the banking industry, it is important for Islamic banks to have an effective communication strategy in order to maintain and increase public trust.
Downloads
References
Abdul, A. R., Mandiri, D. P., Astuti, W., & Arkoyah, S. (2022). Tantangan Perkembangan Perbankan Syariah Di Indonesia. Jurnal Tabarru’: Islamic Banking and Finance, 5(2), 352–365. https://doi.org/10.25299/jtb.2022.vol5(2).9505
Budianto, E. W. H. (2023). Pemetaan Penelitian Risiko Operasional Pada Industri Keuangan Syariah Dan Konvensional: Studi Bibliometrik Vosviewer Dan Literature Review. Ekonomi Islam, 14(2), 158–174. https://doi.org/10.22236/jei.v14i2.11121
Budiharjo, A., Segaf, & Alim, S. (2015). Pengembangan Laboratorium Mini Bank Fakultas Ekonomi Menjadi Income-Generating Unit. 3(2), 164–189.
Darmawan, B., Cahyani, N., & Arisanty, M. (2019). Perencanaan Strategi Public Relations Garuda Indonesia Dalam Membangun Kepercayaan Konsumen. Metacommunication: Journal of Communication Studies, 4(2), 249. https://doi.org/10.20527/mc.v4i2.6108
Ditha Rizky Arifianti, & Safitri, R. (2022). Pengaruh Career Development Dan Budaya Organisasi Terhadap Kinerja Karyawan. Jurnal Tabarru’: Islamic Banking and Finance, 5(2), 488–498. https://doi.org/10.25299/jtb.2022.vol5(2).9614
Farahdila, S. (2023). Pentingnya Marketing Public Relations dalam Dunia Bisnis : Memahami Peran Pentingnya Marketing Public Relations dalam Dunia Bisnis : Memahami Peran dan Manfaatnya. Journal of Advanced Guidance and Counseling, December, 0–32.
Hardianti, D. P., Diana, N., & Hidayati, I. (2020). Sebagai Variabel Intervening ( Studi Kasus Masyarakat Kabupaten Semarang ). Warta Ekonomi, 6(2), 1–105.
Herman, H., Maszudi, E., Hamid, R. S., Dewintari, P., & Aulia, A. (2023). Peran Influencer Marketing Online Customer Review dan Content Marketing dalam Keputusan Pembelian Pada Sosial Instagram. Jesya, 6(2), 1348–1358. https://doi.org/10.36778/jesya.v6i2.1059
Ihyak, M., Segaf, & Suprayitno, E. (2023). Enrichment: Journal of Management Risk management in Islamic financial institutions (literature review). Enrichment: Journal of Management, 13(2), 1560–1567. https://doi.org/10.35335/enrichment.v13i2.1473
Isnawandani, I., Sadono, T. P., & Romadhan, M. I. (2023). Peran Public Relations Agency PT Prudential Life Assurance Cabang Surabaya dalam Meningkatkan Kepercayaan Nasabah. Seminar Nasional Mahasiswa Komunikasi: Komunikasi, Kolaborasi, Literasi.
Juliyanto, M. S. (2024). Menggali Potensi Strategi Influencer Untuk Membangun Citra Yang Berkelanjutan. Jurnal Multidisiplin Ilmu Akademik, 1(3), 256–262. https://doi.org/10.61722/jmia.v1i3.1415
Komsiatun, A. (2023). Influencer Marketing sebagai Alat Strategis dalam Membangun Citra Perusahaan: Tren dan Tantangan dalam Praktik Public Relations. Jurnal Ekonomi, Vol. 12(June). https://www.researchgate.net/publication/371521955
Maulana, M. I. S., Firdan, M., Sabilla, S. R., & Hakam, A. (2022). Perkembangan Perbankan Syariah Di Era Digitalisasi. IQTISADIE: Journal of Islamic Banking and Shariah Economy, 2(1), 85–110. https://doi.org/10.36781/iqtisadie.v2i1.225
Meylianingrum, K. (2020). Pemanfaatan Media Sosial Sebagai Bentuk Pengembangan Pangan dan Ekonomi Kreatif (Studi kasus UMKM desa Suwaru Kabupaten Malang). Jurnal Ilmu Sosial Dan Humaniora, 2 No 1, 1–7.
Roni, A. K. J., & Budianto, I. R. (2023). Literatur Review : Penerapan Strategi Pemasaran Digital dan Kolaborasi Influencer dalam Meningkatkan Kesadaran Merek. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), 2(2), 422–429. https://doi.org/10.47233/jemb.v2i3.1404
Selwen, P., Lisniasari, L., & Rahena, S. (2021). Pengaruh Kepercayaan Diri Terhadap Kemampuan Public Speaking Mahasiswa. Jurnal Pendidikan Buddha Dan Isu Sosial Kontemporer (JPBISK), 3(2), 63–69. https://doi.org/10.56325/jpbisk.v3i2.46
Setyo Sari, A. (2023). Fungsi Humas Bank Jatim sebagai Fasilitator Sosialisasi dan Komunikasi Internal Mobile Banking JConnect. JIESP: Journal of Islamic Economics Studies and Practices, 2(2), 116–123. https://doi.org/10.54180/jiesp.2023.2.2.116-123
Sifa, M. A., & Fahruddin, C. (2021). Implementasi Good Corporate Governance Dalam Meningkatkan Kepercayaan Pada Perbankan Syariah. Journal of Islamic Banking, 2, 55–77. http://journal.iaialhikmahtuban.ac.id/index.php/JIB/article/view/207
Syah, R. F., Fasa, M. I., & Suharto, S. (2021). Analisis SWOT dalam Strategi Pemasaran Produk Perbankan Syariah di Indonesia. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(1), 62–72. https://doi.org/10.47467/alkharaj.v4i1.364
Tiara Putri, Y., Kusumadewi, R., & Saefulloh, E. (2023). Pengaruh Kredibilitas Influencer Dan Brand Awareness Terhadap Minat Pembelian Di Tokopedia (Studi Pada Pelanggan Tokopedia yang Bertransaksi Melalui Bank Syariah Indonesia). Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(2), 205–225. https://doi.org/10.31949/entrepreneur.v4i2.5651
Triana, C. C., Yulianti, A., Nuraeni, L. A., & Sayyidah, A. S. (2022). Pengaruh Kepercayaan Diri Seorang Public relation dalam Berkomunikasi. Cebong Journal, 1(2), 34–40. https://doi.org/10.35335/cebong.v1i2.13
Uyuni, B., Muhibudin, M., & Kohari, K. (2024). Penggunaan Influencer Di Media Sosial Untuk Mempromosikan Ekonomi Syariah. El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah, 8(1), 75–96. https://doi.org/10.34005/elarbah.v8i1.3691
Zulkarnain, A., Prasojo, G. L., Prayitno, H., & Agung, T. (2023). SKYHAWK : Jurnal Aviasi Indonesia Strategi Membangun Kepercayaan Publik Bidang Transportasi Udara Terhadap Maskapai Penerbangan di Indonesia. 3(2), 235–243.
Copyright (c) 2025 wilda ainun najihah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
