Hubungan public relations dan loyalitas nasabah di bank dan pembiayaan Syariah
Abstract
This study examines the relationship between public relations (PR) and customer loyalty in Islamic banks and financing institutions. PR plays a crucial role in building customer trust through transparent communication and effective strategies. This trust serves as the primary foundation for creating long-term customer loyalty. By leveraging strong PR, Islamic financial institutions can enhance customer engagement and strengthen their competitive position in the market. The study uses a literature review method, analyzing previous research to assess the impact of PR on customer loyalty. The results indicate that effective PR strategies can boost loyalty through education, communication, and improved service quality and customer experience.
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References
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