Aktualisasi Public Relation dalam mewujudkan perbankan syariah yang inovatif dan responsif
Abstract
Islamic banking in this era must certainly be a financial institution that is able to adapt to the current situation and conditions, because currently Islamic banking is experiencing very rapid development, In the increasingly advanced digital era, technological innovation is a challenge and also an opportunity for Islamic banking to exist in society both nationally and internationally, good communication is certainly also the key for Islamic banking to be responsive and innovative, of course in this digital era by providing education about financial literacy to the community is a form of effective and innovative communication to realize responsive Islamic banking.
Downloads
References
Eva Sundari, S. E., & Mm, C. (2021). Dinamika Citra dan Pelayanan Bank Terhadap Loyalitas Nasabah Dalam Tinjauan Islam (Studi Kasus Perbankan Syariah di Kota Pekanbaru). Penerbit Adab.
Hidayatullah, M. S. (2020). Membumikan Ekonomi Syariah di Indonesia (Sebuah Upaya Memasyarakatkan Ekonomi Syariah dan Mensyariahkan Ekonomi Masyarakat). Jurnal Universitas Islam Negeri Antasari (UIN) Antasari Banjarmasin, 14(2), 177-208.
Itawah, & Nuryana, F. (2022). Strategi Marketing Public Relations dalam Meningkatkan Image PT. BPRS Sarana Prima Mandiri Pamekasan. Mabny : Journal of Sharia Management and Business, 2(02), 137–143. https://doi.org/10.19105/mabny.v2i02.7209https://ejournal.iainmadura.ac.id/index.php/jmsb/article/view/7209
Meirisha, P. J. (2024). Strategi Public Relation Bank Syariah dalam Menghadapi Tantangan di Era Digital: Literature Review. Expense: Jurnal Manajemen Bisnis, 1(1), 39-46.
Nur, Y. (2022). Strategi Marketing Public Relation Bank Syariah Indonesia Kantor Cabang Banyuwangi Dalam Mempromosikan Kredit Usaha Rakyat Di Masa Pandemi Covid-19. 121–122. http://repository.unmuhjember.ac.id/8203/1/JURNAL%20joni.
Ulum, F. (2014). Inovasi Produk Perbankan Syariah di Indonesia. Al-Qanun, 17(1), 33–59. https://scholar.archive.org/work/gwlt6j324bddlonl5xzpei5yjq/access/wayback/http://alqanun.uinsby.ac.id:80/index.php/qanun/article/viewFile/86/85 https://jurnalfsh.uinsa.ac.id/index.php/qanun/article/view/187
Copyright (c) 2025 Moh Nur Fadhilah

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.



