Strategi public relation untuk mengelola krisis pada perusahaan

Authors

  • Nabilah Mutiara Dzakirah Program Studi Perbankan Syari’ah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

public relations, crisis management, comunication, reputation

Abstract

This research aims to analyze public relations (PR) strategies in managing crises in companies. A crisis can arise suddenly and has the potential to damage a company's reputation and operations. Therefore, an effective PR strategy is needed to overcome the crisis and minimize its negative impacts. The method used in this research is a literature study from various journals and scientific articles related to crisis management and PR strategies. The research results show that effective PR strategies in managing crises include: pre-crisis preparation and planning, forming a crisis management team, transparent and consistent communication, use of social media, collaboration with key opinion leaders, and post-crisis evaluation. Implementing this strategy can help companies restore their reputation and rebuild public trust after the crisis.

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Published

2024-12-31

How to Cite

Dzakirah, N. M. (2024). Strategi public relation untuk mengelola krisis pada perusahaan. Maliki Interdisciplinary Journal, 2(12), 1473–1478. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/11370

Issue

Vol. 2 No. 12 (2024): DECEMBER

Section

Articles

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