Pendekatan Manajemen Strategi dalam Membangun Kepercayaan Nasabah di Perbankan Syariah
Abstract
The growth of Islamic banking in Indonesia is increasingly becoming a major concern in facing increasingly tight competition with conventional banks. Customer trust is not only determined by financial performance, but also by the conformity of products and services with Islamic principles. This article discusses the importance of effective strategic management in strengthening customer trust in the Islamic banking sector. By implementing a SWOT analysis, Islamic banks can identify strengths and weaknesses, as well as existing opportunities and threats. Relationship-based marketing and customer relationship management (CRM) are key to building sustainable and in-depth interactions with customers. In addition, corporate social responsibility (CSR) also plays an important role in creating a positive image and demonstrating the bank's commitment to the community. The results of the study indicate that Islamic banks that adopt comprehensive strategic management can increase customer loyalty, create long-term value, and strengthen competitiveness. In conclusion, effective strategic management integration is essential to increasing customer trust and achieving sustainable growth in the Islamic banking industry in Indonesia.
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