Strategi komunikasi Bank Syariah Indonesia (BSI) dalam meningkatkan pelayanan terhadap nasabah
Abstract
This research aims to evaluate PT Bank Syariah Indonesia (BSI)'s communication plan in improving client services, where effective communication is very important to maintain positive relationships with customers. The research uses descriptive methodology and a qualitative approach, with information obtained through in-depth interviews with management, employees and customers, as well as direct observation. Findings show that BSI employs a variety of communication tactics, including customer service, social media, brochures, and BSI mobile applications. However, there are obstacles such as blocked queues when there is only one service agent. One of the most successful tactics is the use of BSI smartphones to provide rewards and customer service. Overall, various communication methods form the basis of communication strategies that vary in their implementation.
Downloads
References
Affandy, D. (2024). Harapan dan kesiapan mahasiswa pasca sarjana strata satu (S1) Program Studi PAI dan KPI di STAI Tebing Tinggi Deli. Jurnal Penelitian dan Ilmu Komunikasi, 1(2), 1–9.
Affandy, M. D., Syahbannuddin, H., & Maryadi. (2024). Strategi komunikasi Bank Syariah Indonesia (BSI) dalam meningkatkan pelayanan terhadap nasabah Di PT BSI KCP Kota Tebing Tinggi. Jurnal Penelitian dan Ilmu Komunikasi, 1(2), 21–29.
Efendi, J. (2021). Potential of Islamic Insurance Market: Islamic Banking and Sukuk Sectors Case Study in Indonesia. uin-suka.ac.id.
Efiani, Fhani Dwi dkk. (2024). Implementasi prinsip akad salam pada bank syariah. 3(1), 1–5.
Jaharuddin, J., & Maesarach, R. M. (2022). Akad salam dan problematikanya di perbankan syariah, pendekatan kritis. Media Ekonomi, 29(2), 1–16. https://doi.org/10.25105/me.v29i2.10135
Meslier, C., Risfandy, T., & Tarazi, A. (2020). Islamic banks’ equity financing, Shariah supervisory board, and banking environments Nanocell type Ru @ quinone core-shell catalyst for selective oxidation of alcohols to carbonyl compounds. Pacific Basin Finance Journal, 62(III).
Miah, M. D., & Suzuki, Y. (2020). Murabaha syndrome of Islamic banks: a paradox or product of the system? Journal of Islamic Accounting and Business Research, 11(7), 1363–1378.
Moleong, L. J. (2002). Metodologi Penelitian Kualitatif. PT. Rosda Karya.
Nadia, S., Ibrahim, A., & Jalilah, J. (2019). Analisis Hambatan Pertumbuhan Perbankan Syari’ah di Indonesia. JIHBIZ :Global Journal of Islamic Banking and Finance., 1(2), 153.
Riduwan, & Pranata, G. D. (2022). Manajemen Risiko Bank Syariah di Indonesia. UAD PRESS.
Rusydiana, A. S., & Ali, M. M. (2022). The application of maqasid shariah on banking industry. Maqasid Al-Shariah Review, 1(1).
Sari, F. Y., & Akbar, N. (2021). Pengaruh pembiayaan mudharabah dan pembiayaan musyarakah terhadap laba bersih PT. Bank BRI Syariah. Eksis. Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1), 11.
Sari, S. S. (2023). Strategi meningkatkan kualitas pelayanan melalui BSI Mobile pada Bank Syariah Indonesia KC Medan Aksara. Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 3(3), 55–62.
Suhaimi, A. (2021). Studi manajemen risiko pada Bank Syariah Indoneisa (BSI).
Wahyu, W. R. (2024). Analisis SWOT financial teknologi pada kualitas layanan BSI Mobile di era diskruptif. JOMI: JOMI: Jurnal Organisasi Dan Manajemen Indonesia, 3(1), 54–66.
Copyright (c) 2024 Alfiani Farhatus Sofiah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
