Ethics and business treatment of consumers: Building consumer trust

Ethics and business treatment of consumers: Building consumer trust

  • Muhammad Muhajir Machfud UIN Maulana Malik Ibrahim Malang
Keywords: ethics, consumer treatment, trust, loyalty, transparency, social responsibility

Abstract

This article discusses the role of ethics in business treatment of consumers as a strategy for build trust. In an increasingly competitive business context, ethics has become an important foundation to create a strong relationship between the company and consumers. thisresearch identifies ethical elements such as honesty, transparency, and social responsibility that contribute to increased consumer loyalty. By analyzing various case studies, this article provides insight into how ethical practices can improve brand reputation and drive long term growth. In conclusion, the application of ethical principles in interactions with consumers is the key to creating sustainable trust

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Published
2024-12-10
How to Cite
Machfud, M. (2024). Ethics and business treatment of consumers: Building consumer trust. Maliki Interdisciplinary Journal, 3(1), 766-770. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/12033
Section
Articles