Analisis Kelayakan Pasar dan Strategi Pemasaran pada Bisnis Buket From Me For You
Abstract
The From Me For You bouquet business is a creative business that offers personal and aesthetic products for various special moments such as birthdays, graduations and weddings. This research aims to analyze the market feasibility and marketing strategy of the business, with a focus on aspects of segmentation, market target and positioning. The analysis was carried out using a SWOT approach and a social media-based marketing strategy. The research results show that this business has large market potential in the upper middle class segment of society, supported by quality products, personalization and competitive prices. Promotional strategies through digital platforms such as Instagram, Facebook and WhatsApp are the main force in increasing visibility and competitiveness. However, challenges such as shipping costs and price competition must still be overcome with product innovation and strengthening customer service. This research is expected to provide strategic guidance for the development of a more sustainable bouquet business.
Downloads
References
Aldy, R., Riawan, P., & Sugianto, L. O. (2017). Studi Kelayakan Bisnis (Issue April). Unmuh Ponorogo Press.
Melinda, E. (n.d.). Implementation of risk management in murabahah financing at BMT UGT Nusantara Pasuruan. 2.
Meylianingrum, K., El Fahmi, E. F. F., & Jaya, T. J. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business: Optimalisasi Digital Branding dan Marketing pada UMKM Gempol Melalui WhatsApp Business. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(6), 1528–1533. https://doi.org/10.31849/dinamisia.v7i6.15273
Putri, R. A., Ramadhoni, J. Y., Hidayah, N., Alawiyah, S., Ramadhani, J., & Nihayah, U. (2024). Upaya Pemberdayaan Ekonomi Kreatif Melalui Pelatihan Buket di Desa Montongsari. Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 1(3), 24–32. https://doi.org/10.62383/aksisosial.v1i3.418
Ramba, I. U., Pongtuluran, A. K., & Pagiu, C. (2023). Pengaruh Kualitas Produk dan Social Media Marketing Instagram terhadap Keputusan Pembelian Buket pada Barung Bouquet Kecamatan Tallunglipu Kabupaten Toraja Utara. Jurnal Bintang Manajemen (JUBIMA), 1(4), 219–231. https://doi.org/10.55606/jubima.v1i4.2268
Syahputra, Salean, F. J., Nurhayati, N., Suaryasa, I. G. N., Darmawan, E. D., Ningsih, F., Ratnawati, Anantadjaya, S. P., Merung, A. Y., Hina, H. B., Kurniawan, H., & Mbado, M. R. (2023). Studi Kelayakan Bisnis (M. A. Wardana, Ed.). CV. Intelektual Manifes Media.
Zulrita, T. (2024). Analisis Usaha Dan Strategi Pemasaran Buket Ita Melalui Media Sosial. Jurnal Ekonomi Dan Kewirausahaan Kreatif, 9(01), 47–54. https://doi.org/10.59179/jek.v9i01.98
Copyright (c) 2025 Anis Tri Rahmawati
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
