Hukum Ekonomi Syariah

Tinjauan Akad Bisnis youtuber dalam Perspektif Hukum Islam

Abstract

The digital era has brought significant changes, including opportunities for individuals to generate income through social media platforms like YouTube. YouTubers, or content creators, earn revenue from advertisements, sponsorships, and monetization programs. However, for Muslim creators, business activities must align with Islamic principles, ensuring fairness, transparency, and halal practices while avoiding elements like gharar (uncertainty) and riba (usury). This study explores the structure of agreements (akad) in YouTuber business practices from an Islamic perspective. It identifies three main types of akad: advertising and sponsorship, content monetization, and endorsement agreements. Each type involves specific considerations to ensure compliance with Shariah law. For example, advertising contracts must guarantee the halal nature of promoted products and services, and sponsorships must be clear regarding terms, duration, and payment. Monetization relies on fair revenue sharing between YouTube, advertisers, and creators, avoiding ambiguity. The analysis highlights potential Shariah compliance challenges, such as unclear revenue-sharing mechanisms or haram elements in advertisements. Recommendations include setting clear contractual terms and leveraging platform features to filter permissible advertisements. This study underscores the importance of transparency, fairness, and ethical conduct in YouTuber business practices to meet Shariah standards. Muslim YouTubers must actively ensure their activities and partnerships reflect these principles, promoting both economic success and moral responsibility