Revitalisasi Batik sebagai Simbol Identitas Nasional dalam Era Globalisasi dan Industri Kreatif Global

Abstract

National identity is a reflection of unique cultural values that distinguish a nation from other nations. Indonesia, as an archipelagic country with cultural diversity, has batik as one of the symbols of national identity that has been recognized by the world. Batik was designated as an Intangible Cultural Heritage by UNESCO in 2009, making it a cultural icon that must be preserved and developed. In the era of globalization, revitalizing batik is important to remain relevant and competitive in the global creative industry. This revitalization involves preserving traditional values as well as innovation in design, production, and marketing. The younger generation needs to be empowered through education that touches on the historical, philosophical, and social aspects of batik. In addition, cross-sector collaboration between craftsmen, designers, academics, government, and creative industry players is key to strengthening the national batik ecosystem. Challenges such as the rise of imitation products, low legal protection, and consumer ignorance of authentic batik are important highlights in revitalization efforts. The use of social media and digitalization of the production process open up opportunities for global promotion and efficiency of the batik business. In addition, environmental sustainability must also be considered by prioritizing environmentally friendly production processes. Thus, the revitalization of batik not only preserves cultural heritage, but also makes it part of a sustainable global lifestyle. Living and adaptive batik becomes a symbol of Indonesianness that is able to compete and exist on the world stage.