Reputational Risk Management Strategies Due to Social Media in Islamic Financial Institutions in Indonesia
Keywords:
Reputation Risk, Islamic Financial Institution, Social Media, Sharia Principles
Abstract
The proliferation of social media has presented significant challenges for Islamic financial institutions in Indonesia, particularly in terms of reputational risk management. This article aims to explore various strategies that can be implemented to address reputational threats that arise through digital platforms. The main focus of this research is on the integration of sharia values, rapid response, and cross-divisional collaboration. Using a qualitative-descriptive approach, the research involved a literature review and case analysis on Bank Syariah Indonesia and Bank Victoria Syariah. The results revealed that technological disruption, violation of sharia principles, and slow response were the main factors that triggered the reputation crisis. The effectiveness of reputation risk management strategies relies heavily on the speed of response, credibility of messages, and consistency in the application of sharia values. In addition, the application of digital monitoring technology and increasing digital literacy are key factors in risk mitigation. This article concludes that a holistic approach-encompassing technical, ethical, social, and digital aspects-as well as an adaptive and value-based organizational culture, is a sustainable solution to maintaining the reputation of Islamic financial institutions in the digital era.
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References
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Alam, M. K., & Miah, M. S. (2024). Do Islamic banks use institutional theory in the light of Shariah governance? Empirical evidence from a Muslim dominant country. Heliyon, 10(2), e24252. https://doi.org/10.1016/j.heliyon.2024.e24252
Alfattah, M. R., & El Adawiyah, S. (2024). Manajemen Krisis Bank Syariah Indonesia Dalam Membentuk Citra Positif. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 2(2), 13–23. https://doi.org/10.47861/tuturan.v2i2.910
Alfi Luthfiah, & Nurleli. (2024). Pengaruh Budaya Organisasi Islam dan Struktur Organisasi terhadap Kinerja Karyawan BSI. Jurnal Riset Akuntansi, 99–106. https://doi.org/10.29313/jra.v4i2.5151
Ali, M., Puah, C.-H., Amin, H., & Wahab, N. (2025). Islamic Finance and Corporate Governance: Synergies for Sustainable Growth. https://doi.org/10.1108/978-1-83662-346-520251029
Arsyadona, Siregar, S., Harahap, I., & Sugianto. (2020). Manajemen Risiko Reputasi pada Bank Syariah. Seminar Nasional Teknologi Komputer & Sains (SAINTEKS), 658–661. http://seminar-id.com/prosiding/index.php/sainteks/article/view/519%0Ahttps://seminar-id.com/prosiding/index.php/sainteks/article/download/519/517
Budianto, E. W. H. (2023). PEMETAAN PENELITIAN RISIKO OPERASIONAL PADA INDUSTRI KEUANGAN SYARIAH DAN KONVENSIONAL: STUDI BIBLIOMETRIK VOSVIEWER DAN LITERATURE REVIEW. Ekonomi Islam, 14(2), 158–174. https://doi.org/10.22236/jei.v14i2.11121
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24–30. https://doi.org/10.1108/13563280110381189
Hidayati, T., Toyiban, R., Apriani, F., Jenianda, M., Juwita, M., & Adinda, S. (2024). PENGARUH KEPEMIMPINAN TRANSFORMATIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN: A LITERATURE REVIEW. Jurnal Ekonomi Manajemen Dan Bisnis (JEMB), 335–344. https://doi.org/10.62017/jemb
Ida Fauziah, H., Irfani, A., & Roosallyn Assyofa, A. (2022). Pengaruh Personal Values dan Budaya Organisasi Islam terhadap Kinerja Pegawai oada PT Bank Syariah Indonesia (BSI) Area Bandung. Bandung Conference Series: Business and Management, 2(2). https://doi.org/10.29313/bcsbm.v2i2.3156
Ilham, M. (2024). Pengaruh Budaya Organisasi Akhlak Bumn Terhadap Motivasi Kerja Karyawan Bank Syariah Indonesia (Bsi) Regional Finance Operation (Rfo) Medan. JURISH: Jurnal RIset Ilmu-Ilmu Sosial, 1(1), 8–22. https://paradigmaaswaja.org/index.php/pub/article/view/9
Kompas Tv. (2024). Analisis sentimen media sosial perbankan syariah. Kompas TV.
Kontan. (2014). Bank Mega Syariah terseret kasus gadai emas? Kontan. https://keuangan.kontan.co.id/news/bank-mega-syariah-terseret-kasus-gadai-emas
Lubis, W. F., & Arsyadona. (2024). MANAJEMEN RISIKO REPUTASI PADA PERBANKAN SYARIAH : STUDI LITERATUR. Neraca Manajemen, Ekonomi, 10(5), 1–15. https://doi.org/10.8734/Musytari.v1i2.365
Oftafiana, T., Subagiyo, R., Nur Asiyah, B., & Fauzan. (2024). Reputational Risk Management Strategies for Islamic Banking: Comparison of Bank Victoria Syariah and Bank Syariah Indonesia. International Journal of Islamic Economics, 6(02), 105–118. https://doi.org/10.32332/ijie.v6i2.9417
Sinaga, N. N., & Batubara, C. (2023). Peningkatan Kualitas Pelayanan di BNI Syariah Dengan Pendekatan Customer Relationship Management (CRM). Madani: Jurnal Ilmiah Multidisiplin, 1(6), 768–775. https://doi.org/https://doi.org/10.5281/zenodo.8150338
Suryadi, D. (2020). SERVICE QUALITY IN CASE : KEGAGALAN LAYANAN (SERVICE FAILURE) PERBANKAN SYARIAH DAN STRATEGI PEMULIHAN LAYANAN ( SERVICE RECOVERY). Jurnal Asy-Syukriyyah, 21(1), 83–105. https://doi.org/10.36769/asy.v21i1.100
Utami, N., Subagiyo, R., & Asiyah, B. N. (2023). REPUTATIONAL RISK MANAGEMENT STRATEGY AT INDONESIAN SHARIA BANK AND MUAMALAT INDONESIAN BANK. BALANCE: JOURNAL OF ISLAMIC ACCOUNTING, 4(1), 19–39. https://doi.org/10.21274/balance.v4i1.7726
Wa’dah, H., Meilina, I., Safitri, S. D., & Patrianti, T. (2023). Analisis Manajemen Reputasi Online Telkomsel Terkait Keluhan Pelanggan Pada Platform Digital. Jurnal Ilmiah Wahana Pendidikan, 2023(3), 184–191. https://doi.org/https://doi.org/10.5281/zenodo.7613755
Wahyudi, S. A. islamiyah, & Ghozali, M. L. (2024). Risiko Pasar Gadai Emas dalam Operasional Bank Syariah Indonesia Berdasarkan Perspektif Saddudz Dzariah (Studi Kasus pada Bank Syariah Indonesia KCP Waru Juanda). JEKIS: Jurnal Ekonomi Islam, 3(3), 75–85.
Youngblood, S. (2010). Ongoing Crisis Communication: Planning, Managing, and Responding, 2nd Edition (Coombs, W. T.) and Handbook of Risk and Crisis Communication (Heath, R. L. and O’Hair, H. D., Eds.) [Book reviews]. IEEE Transactions on Professional Communication - IEEE Trans. Profess. Commun., 53, 174–178. https://doi.org/10.1109/TPC.2010.2046099
Published
2025-08-21
How to Cite
Hudzaifah, M. (2025). Reputational Risk Management Strategies Due to Social Media in Islamic Financial Institutions in Indonesia. Maliki Interdisciplinary Journal, 3(5), 2274-2283. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/15560
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