Analisis manajemen risiko terhadap entrepreneurial marketing pada perusahaan perbankan di Indonesia

Abstract

Risk management and entrepreneurial marketing are two critical aspects in facing the dynamics of competition in the banking sector in Indonesia. This study analyzes how to implement effective risk management and support entrepreneurial marketing strategies to achieve sustainable business growth. The focus of the study is to identify the best practices in integrating risk management with innovative marketing approaches, and evaluate their impact on banking performance. The results of the study indicate that banking companies that are able to manage risk well while implementing entrepreneurial marketing tend to be more adaptive to market changes, increase customer satisfaction, and strengthen their competitive position. These findings are expected to be a reference for banking practitioners and academics in formulating holistic strategies to face business challenges in the digital era.