Peran media visual dalam meningkatkan efektivitas komunikasi bisnis

Tinjauan literatur

Authors

  • Muhammad Arifky Wahyudi Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Visual communication, corporate identity, business strategy, digital media, graphic design

Abstract

The rapid development of information and communication technology has significantly transformed business communication strategies. Communication is no longer limited to text and speech but increasingly relies on visual media that are concise, engaging, and memorable. This article examines the role of visual communication in shaping corporate identity and brand image in the digital era. Using a literature review approach, the discussion focuses on the concept of visual media, its types, and the benefits and challenges of its implementation. Visual elements such as logos, colors, typography, images, and layout serve as strategic tools to convey corporate messages to the public. Visual communication effectively enhances competitiveness and strengthens the company's relationship with consumers. Visual communication designers are expected to understand the intended message and package it effectively through research, psychological insight, and design aesthetics. The findings of this study provide a theoretical and practical foundation for developing more effective visual communication strategies in the digital business world.

Downloads

Download data is not yet available.

Downloads

Published

2025-09-16

How to Cite

Wahyudi, M. A. (2025). Peran media visual dalam meningkatkan efektivitas komunikasi bisnis: Tinjauan literatur. Maliki Interdisciplinary Journal, 3(7), 741–746. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/15876

Issue

Vol. 3 No. 7 (2025): JULY

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.