Peran media visual dalam meningkatkan efektivitas komunikasi bisnis

Tinjauan literatur

  • Muhammad Arifky Wahyudi Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Visual communication, corporate identity, business strategy, digital media, graphic design

Abstract

The rapid development of information and communication technology has significantly transformed business communication strategies. Communication is no longer limited to text and speech but increasingly relies on visual media that are concise, engaging, and memorable. This article examines the role of visual communication in shaping corporate identity and brand image in the digital era. Using a literature review approach, the discussion focuses on the concept of visual media, its types, and the benefits and challenges of its implementation. Visual elements such as logos, colors, typography, images, and layout serve as strategic tools to convey corporate messages to the public. Visual communication effectively enhances competitiveness and strengthens the company's relationship with consumers. Visual communication designers are expected to understand the intended message and package it effectively through research, psychological insight, and design aesthetics. The findings of this study provide a theoretical and practical foundation for developing more effective visual communication strategies in the digital business world.

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Published
2025-09-16
How to Cite
Wahyudi, M. A. (2025). Peran media visual dalam meningkatkan efektivitas komunikasi bisnis. Maliki Interdisciplinary Journal, 3(7), 741-746. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/15876
Issue
Vol 3 No 7 (2025): JULY
Section
Articles

Copyright (c) 2025 Muhammad Arifky Wahyudi

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