Pola komunikasi digital pemerintah dalam menanamkan identitas nasional
Studi pada kampanye media sosial
Abstract
National identity is the foundation of nationality that must be instilled adaptively in the digital era. The Indonesian government and several public figures have utilized social media as a strategic communication channel to convey national values. This study aims to analyze the digital communication patterns of the government in strengthening national identity through social media and to assess its effectiveness and challenges. The approach used is descriptive qualitative with literature study and content analysis methods on official government social media accounts and public figures such as Dedi Mulyadi. The results show that national symbols, local culture, and national narratives are the main elements in national identity campaigns, but they are not yet fully effective due to limited public participation and inconsistent messaging.
Downloads
References
Bahruddin, U., Amrullah, A. M. K., & Audina, N. A. (2021). Constructivism in Maharah Kalam lecture using the Instagram media: The implementation, problems, and tertiary students’ perceptions in Indonesia. Arabiyatuna: Jurnal Bahasa Arab, 5(1), 127–140. https://repository.uin-malang.ac.id/8316/1/8316.pdf
Faslah, R. (2024). Identitas Nasional, Geostrategi, dan Geopolitik. PT. Literasi Nusantara Abadi Grup. http://repository.uin-malang.ac.id/20872
Nasrullah, R. (2015). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Bandung: Simbiosa Rekatama Media, 2016, 2017.
Prastyo, A. T., & Inayati, I. N. (2022). Implementasi budaya literasi digital untuk menguatkan moderasi beragama bagi santri (studi kasus di mahad uin maulana malik ibrahim malang). Incare, International Journal of Educational Resources, 2(6), 665–683. https://repository.uin-malang.ac.id/10590/7/10590.pdf
Thasya, T., & Mufidah, N. (2022). Pemanfaatan media sosial sebagai salah satu sarana pembelajaran maharah kalam bagi mahasiswa International Class Program (ICP) 2021 di UIN Maulana Malik Ibrahim Malang selama masa pandemi Covid-19. Armala: Jurnal Pendidikan Dan Sastra Bahasa Arab, 3(2), 1–21. https://repository.uin-malang.ac.id/13468/3/13468.pdf
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
