Lupkriuk: usaha cemilan kecil yang menghasilkan manfaat besar

Authors

  • Diha Rifa Sabrina Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Novi Dwi Puspitasari Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Asyiqotul Masfufah Pendidikan Ilmu Pengetahuan Sosial, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Lupkriuk, innovation, product, creativity, entrepreneurship

Abstract

In the midst of intense business competition in this modern era, product innovation is the key to competitive advantage. This research examines the LupKriuk business, an innovative dried spring roll snack with a four-month shelf life and various flavors, in response to the market's need for practical snacks. This article outlines the various benefits that Lupkriuk has generated. Firstly, the creativity benefits can be seen in the attractive marketing and branding strategies, sustainable product innovation and operational efficiency. Secondly, social benefits include community economic empowerment through job creation, development of entrepreneurial spirit, community strengthening and increased awareness of education. Finally, the personal benefits for business actors are the development of technical and managerial skills, increased creativity, additional income opportunities, expanding social networks, and satisfaction and sense of achievement.

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Published

2025-11-11

How to Cite

Sabrina, D. R., Puspitasari, N. D., & Masfufah, A. (2025). Lupkriuk: usaha cemilan kecil yang menghasilkan manfaat besar. Maliki Interdisciplinary Journal, 3(10), 212–218. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/16812

Issue

Vol. 3 No. 10 (2025): OCTOBER

Section

Articles

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