Analisis ekonomi kreatif dan industri halal untuk peningkatan ekonomi berbasis desa wisata Pandansari Warungasem Kab. Batang
Abstract
This study aims to analyze the role of the creative economy and the halal industry in supporting the development of village-based tourism, with a case study in Pandansari Tourism Village, Warungasem, Batang Regency. Using a qualitative descriptive approach through literature review, the research identifies potentials, challenges, and relevant development strategies. The findings reveal that the synergy between creative economy subsectors such as culinary, handicrafts, cultural arts, and digital-based attractions and the application of halal industry principles creates sustainable added value while strengthening local cultural identity. This integration not only enhances the attractiveness of the destination for Muslim tourists but also contributes to the establishment of an inclusive, competitive, and sustainable tourism ecosystem. Furthermore, the active involvement of local communities through the community-based tourism model plays a key role in fostering a sense of ownership and ensuring the village’s socio-economic sustainability. Supported by digital technology and creative marketing strategies, Pandansari Tourism Village has the potential to expand its promotional reach to global markets. This study highlights the importance of collaboration between local communities, government, and business actors in realizing a globally competitive halal-creative tourism village.
Downloads
References
Agustini, D. A. E., Landrawan, I. W., & Hadisaputra, I. N. P. (2023). Jurnal komunikasi hukum. Jurnal Komunikasi Hukum, 9(1), 469–480.
Amalia, R., Kartono, D. T., Wibowo, A., & Syiam, N. (2024). Development of Halal Tourism to Improve The Community Economy in The Halal Tourism Village of Setanggor. Ijtimā Iyya Journal of Muslim Society Research, 9(1), 1–14. https://doi.org/10.24090/ijtimaiyya.v9i1.10797
Baihaqki, U., & Islami, P. Y. N. (2022). Mapping Creative Amenities to Develop Tourism Potentials in a Post-Mining Area: A Case Study of Bantar Karet Village, Bogor Regency, Indonesia. Indonesian Journal of Geography, 54(3), 327–332. https://doi.org/10.22146/IJG.52363
Devitasari, Fasa, M. I., & Soeharto. (2022). Analisis Pengembangan Wisata Halal Dalam Prospek Membantu Meningkatkan Perekonomian Di Indonesia. Jurnal Bina Bangsa Ekonomika, 15(1), 130–139. https://doi.org/10.46306/jbbe.v15i1.129
Fadilla, M. I., Hariyanti, D., & Putri, F. N. (2024). Contribution of Creative Economy and Tourism to Inclusive Economic Development in Indonesia. Jurnal Riset Ilmu Ekonomi, 4(3), 181–198. https://doi.org/10.23969/jrie.v4i3.148
Fafurida, F., Oktavilia, S., Putri, P. I., & Atika, L. N. (2023). Tourism Village Clusters: Potential for Development At Jepara, Indonesia. Turyzm/Tourism, 33(2), 111–120. https://doi.org/10.18778/0867-5856.33.2.09
Giriyanto, S., Romadhoni, A. H., & Prastiwi, L. E. (2025). Peran Ekonomi Kreatif Terhadap Pertumbuhan Ekonomi Di Indonesia Dalam Perspektif Islam. Jurnal Ilmiah Ekonomi Islam, 11(03), 240–249.
Ilmi, H., & Millah, M. (2024). Halal Tourism: A pathway to achieving SDGs Goal 1 – eradicating poverty. 1(2), 66–74.
Imron, S. (2024). Penerapan Ekonomi Syariah dalam Industri Pariwisata Halal di Kabupaten Belitung. EJESH: Jurnal Of Islamic Economics and Social, 2(1), 111–116. https://doi.org/10.32923/ejesh.v2i1.4193
Indriastiningsih, E., Parmini, P., As’ ady, M., Siregar, R., & Bakri, A. A. (2024). Peran pemerintah dalam pengembangan industri halal. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(12), 5940–5953. https://repository.uin-malang.ac.id/23440/
Jumadi. (2021). Deswita Pandansari, Terbaik Kedua Pengelolaan Desa Wisata. Batangkab.Co.Id. https://berita.batangkab.go.id/?p=1&id=7893#
Kusuma, D. A., Muhtadi, R., & Agustin, F. (2022). STRATEGI PENGEMBANGAN DESA WISATA HALAL BERBASIS BUMDESA DI JAWA TIMUR; PELUANG DAN TANTANGAN. Ulumuna: Jurnal Studi Keislaman, 8(1), 157–185.
Laksmi, G. W., Tarigan, E., Dewi, T. R., & Ingkadijaya, R. (2024). Pengembangan Potensi Desa Wisata Berbasis Ekonomi Kreatif untuk Meningkatkan Perekonomian Masyarakat. Dharma: Jurnal Pengabdian Masyarakat, 5(1), 40–63. https://doi.org/10.35309/dharma.v5i1.318
Mu’is, A. (2015). Konsep pengembangan industri kreatif dalam rangka penguatan ekonomi masyarakat Desa Toyomaro Kecamatan Singosari Kabupaaten Malang. Research Report. Fakultas Ekonomi UIN Maulana Malik Ibrahim Malang. https://repository.uin-malang.ac.id/3653/
Murdiansyah, I. (2021). Mengembangkan ekonomi kreatif. Duta Masyarakat, Jawa Timur. https://repository.uin-malang.ac.id/12149/
Oktadiana, Pearce, P. L., & Chon, K. (2016). Muslim travellers’ needs: What don’t we know? Tourism Management Perspectives, 124–130. https://doi.org/10.1016/j.tmp.2016.08.004
Paembonan, M., Masinambow, V. A. J., & Maramis, M. Th. B. (2023). Anaisis Strategi Pengembangan Desa Wisata Berbasis Ekonomi Kreatif Di Desa Budo Kabupaten Minahasa Utara (Studi Pada Objek Wisata Hutan Mangrove). Jurnal Berkala Ilmiah Efisiensi, 23(7), 61–72.
Prasetyo, B. D., Febriani, N. S., & Dewi, W. W. A. (2024). Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang. Jurnal Ilmu Komunikasi, 22(1), 92–106. https://doi.org/10.31315/jik.v22i1.9285
Sutawa, G. K. (2012). Issues on Bali Tourism Development and Community Empowerment to Support Sustainable Tourism Development. Procedia Economics and Finance, 4(Icsmed), 413–422. https://doi.org/10.1016/s2212-5671(12)00356-5
Visitjawatengah. (2020). Liburan Ala Pedesaan Di Desa Wisata Pandansari Batang. Https://Visitjawatengah.Jatengprov.Go.Id. https://visitjawatengah.jatengprov.go.id/id/artikel/liburan-ala-pedesaan-di-desa-wisata-pandansari-batang
Copyright (c) 2025 rafid naufal aqil, Hendri Hermawan Adinugraha
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
