Peran komunikasi dalam mempopulerkan branding dan reputasi organisasi
Abstract
Every human being will certainly use communication to convey some information, opinions or other statements, communication is not only done verbally, but can be used using speech, writing, sentences, body gestures, or through social media. Communication is a design used to be used as a liaison between internal and external parties. Good communication is proven by the clarity of the vision and mission and the honesty of an organization in conveying something to external parties, with good and effective communication will have a wide impact on the organization in improving its image, reputation and branding image. Thus, in communicating everyone will use strategies so that communication runs smoothly, one of which is transparency to external parties. In today's era with the development of technology that can utilize social media as a virtual communication tool from the organization to external parties, such as introducing several programs or the structure of the organization itself. Communication skills are important skills to master with good communication will also build good relationships.
Downloads
References
Al Farisi, Y., & Setiawan, M. B. A. (2023). Strategi Manajemen Humas dalam Meningkatkan Branding Image di Madrasah Aliyah Nurul Jadid. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 6(12), 10653–10663.
Dinata, Y. C., Permatasari, P., Azizah, S. N., & Saidah, R. (2025). Peran Komunikasi dalam Menjaga Reputasi Perusahaan. Encommunication: Journal of Communication Studies, 3(1), 29–48.
Jumriyah, J., & Rusuly, U. (2021). Pengembangan materi berbasis komunikasi bilingual bagi civitas akademika UIN Maulana Malik Ibrahim Malang. Pengembangan Materi Berbasis Komunikasi Bilingual Bagi Civitas Akademika Uin Maulana Malik Ibrahim Malang, 5(2), 140–154. https://repository.uin-malang.ac.id/10291/
Kurniawan, M. R. (2024). Pengaruh Komunikasi, Interaksi Sosial dan Metode Management By Objektives (MBO) Terhadap Kinerja Karyawan Pada PT. Alam Wijaya Logistik Palembang. 021008 Universitas Tridinanti Palembang.
Littlejohn, S. W., & Foss, K. A. (2010). Theories of human communication. Waveland press.
Meylianingrum, K., Jaya, T. J., & Fahmi, E. F. F. E. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(6), 1528–1533. https://repository.uin-malang.ac.id/17643/
Nasith, A. (2024). Sosiologi Komunikasi. Rumpun Dua Belas-Rasi Bintang. https://repository.uin-malang.ac.id/18501/
Sari, A. F. (2020). Etika komunikasi: Menanamkan pemahaman etika komunikasi kepada mahasiswa. TANJAK: Journal of Education and Teaching, 1(2), 127–135.
Setyowati, R., Wibowo, A., & Mulyadi, F. P. (2023). Pelatihan Peningkatan kompetensi public speaking dan komunikasi bahasa Inggris untuk pemandu wisata di Desa Berjo Karanganyar. Dinamika: Jurnal Pengabdian Masyarakat, 1(1), 12–15.
Yuliana, R. (2012). Peran komunikasi dalam organisasi. Jurnal STIE Semarang, 4, 131687.
Copyright (c) 2025 Siti Nur Alisa
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
