Strategi pemasaran terhadap peningkatan minat nasabah tabungan haji pada Bank Syariah Indonesia

Authors

  • Stefania Wahyu Safitri Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Strategy, marketing, marketing product, hajj savings, islamic banking

Abstract

Bank Syariah Indonesia is one of the banks that offers Hajj savings products. This product is designed to help Muslims prepare for the administrative costs of performing the pilgrimage to the Holy Land. The Hajj Savings product not only functions as a means of saving, but also represents the banking industry's commitment to supporting the fifth pillar of Islam. The purpose of this study is to analyze the strategies used by Islamic banks to increase customer interest in Hajj savings products. This study also seeks to identify the factors that influence customers' decisions in choosing products and to assess the marketing strategies used to attract new customers. The method used in this research is the survey method, with data collection techniques and interviews with banking staff and customers who have Hajj Savings products at Bank Syariah Indonesia. The results of this research are expected to provide an overview of the effectiveness of Bank Syariah Indonesia's marketing strategies and their contribution to increasing third-party funding in Islamic banking.

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Published

2025-10-12

How to Cite

Wahyu Safitri, S. (2025). Strategi pemasaran terhadap peningkatan minat nasabah tabungan haji pada Bank Syariah Indonesia. Maliki Interdisciplinary Journal, 3(11), 1862–1871. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19108

Issue

Vol. 3 No. 11 (2025): NOVEMBER

Section

Articles

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