Manajemen strategi: pendekatan manajemen layanan dalam meningkatkan loyalitas nasabah pada bank syariah
Abstract
Customer loyalty is a crucial factor in maintaining the sustainability and stability of financial institutions, particularly in Islamic banking, which is based on the principles of justice, trustworthiness, and honesty. In this context, a service management approach is a crucial strategy for building long-term relationships between banks and customers. By implementing service management that focuses on customer needs and satisfaction, Islamic banks can create a service experience that is not only high-quality but also aligned with Islamic values. This approach emphasizes the importance of professionalism, empathy, and the integration of spiritual values into every aspect of service. Therefore, implementing orderly and sharia-compliant service management can strengthen customer trust, increase satisfaction, and ultimately foster ongoing loyalty to Islamic banks.
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