Manajemen strategi bank syariah dalam mengembangkan digital marketing yang berlandaskan prinsip syariah
Abstract
The development of digital technology provides significant opportunities for financial institutions, including Islamic banks, to expand their service reach and improve marketing efficiency. Digital marketing is a key strategy for attracting new customers and maintaining the loyalty of existing ones. However, the implementation of digital marketing in Islamic banks must remain based on Islamic principles, such as honesty, transparency, fairness, and avoidance of gharar (uncertainty) and maysir (speculation). This study used qualitative data collection methods through literature review and analysis of several relevant journals. The results of the discussion indicate that effective digital marketing implementation in Islamic banks requires strong digital literacy, Islamic-based product innovation, and oversight of compliance with Islamic principles. Therefore, a management strategy based on Islamic values can create competitive advantage while maintaining the integrity of Islamic financial institutions in the digital era.
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References
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Amalia, D., Thantawi, T. R., & Mursyidah, A. (2022). Analisis Manajemen Syariah Terhadap Penerapan Strategi Marketing Mix Dalam Pemasaran Produk-Produk Bank Syariah Mandiri Kantor Cabang Bogor. Sahid Banking Journal, 2(01), 35–51. https://doi.org/10.56406/sahidbankingjournal.v2i01.66
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Nadilla Cahya Rahmitha, R. T. (2025). Jurnal Ekonomi dan Bisnis Berkelanjutan Jurnal Kajian Ekonomi dan Keuangan. 8(1), 14–27.
Puspitasari, N. S., & Safitri, R. (2022). Peran Bauran Pemasaran Dan Digital Marketing Dalam Meningkatkan Minat Menabung Di Kspps Bmt Nu Jombang. Jurnal Tabarru’: Islamic Banking and Finance, 5(2), 465–473. https://doi.org/10.25299/jtb.2022.vol5(2).9579
Putri, D. S. P., & Rahayu, Y. S. (2019). PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK JASA PADA FINTECH SYARIAH(Studi Pada Erahn.id). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 7(3), 1077–1092.
Sri Anugerah Natalina, & Arif Zunaidi. (2021). Manajemen Strategik Dalam Perbankan Syariah. Wadiah, 5(1), 86–117. https://doi.org/10.30762/wadiah.v5i1.3178
Sudarmanto, E., Yuliana, I., Wahyuni, N., Yusuf, S. R., & Zaki, A. (2024). Transformasi Digital dalam Keuangan Islam: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 10(1), 645. https://doi.org/10.29040/jiei.v10i1.11628
Syam, S. D. (2025). Transformasi Strategi Marketing Syariah dalam Pengembangan Bisnis Perbankan Syariah Modern. 4(September), 139–156.
Abdillah, M. R., & Hasan, I. (2025). The Influence of Digital Marketing, Online Customer Review, and Trust on Customer Decisions to Save in Islamic Banks with Savings Inclination as a Mediating Variable (A Study on Customers of Bank Syariah Indonesia in Malang City). Cashflow Current Advanced Research on Sharia Finance and Economic Worldwide, 4(2), 150–159. https://doi.org/10.55047/cashflow.v4i2.1705
Amalia, D., Thantawi, T. R., & Mursyidah, A. (2022). Analisis Manajemen Syariah Terhadap Penerapan Strategi Marketing Mix Dalam Pemasaran Produk-Produk Bank Syariah Mandiri Kantor Cabang Bogor. Sahid Banking Journal, 2(01), 35–51. https://doi.org/10.56406/sahidbankingjournal.v2i01.66
Arfan, A., Saifullah, S., & Fakhruddin, F. (2016). Implementasi Prinsip Bagi Hasil Dan Manajemen Risiko Dalam Produk-Produk Pembiayaan Perbankan Syariah Di Kota Malang. Inferensi, 10(1), 213. https://doi.org/10.18326/infsl3.v10i1.213-238
Firdaus, R. F., & Fasa, M. I. (2024). Model Pengembangan Strategi Pemasaran Digital Yang Efektif Pada Perbankan Syariah Di Indonesia Di Era Digital. JICN: Jurnal Intelek Dan Cendikiawan Nusantara, 1(5), 7674–7683. https://jicnusantara.com/index.php/jicn
Hafiz, A., & Mulkan, M. (2021). Manajemen Strategi Layanan Mobile Banking Pada Bank Syariah Mandiri (Bsm). Jurnal Manajemen Dakwah, 8(1). https://doi.org/10.15408/jmd.v8i1.19927
Health, W. (2019). Laporan pengabdian masyarakat. In Fakultas Kedokteran Universitas Islam Sultan Agung Semarang (Issue 0730098902).
Kalista, W., & Iqbal Fasa, M. (2024). Analisis Strategi Marketing Digital Terhadap Produk Perbankan Syariah Digital Marketing Strategy Analysis on Syariah Banking Products. JICN: Jurnal Intelek Dan Cendikiawan Nusantara, 1(November), 7636–7646. https://jicnusantara.com/index.php/jicn
Nadilla Cahya Rahmitha, R. T. (2025). Jurnal Ekonomi dan Bisnis Berkelanjutan Jurnal Kajian Ekonomi dan Keuangan. 8(1), 14–27.
Puspitasari, N. S., & Safitri, R. (2022). Peran Bauran Pemasaran Dan Digital Marketing Dalam Meningkatkan Minat Menabung Di Kspps Bmt Nu Jombang. Jurnal Tabarru’: Islamic Banking and Finance, 5(2), 465–473. https://doi.org/10.25299/jtb.2022.vol5(2).9579
Putri, D. S. P., & Rahayu, Y. S. (2019). PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK JASA PADA FINTECH SYARIAH(Studi Pada Erahn.id). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 7(3), 1077–1092.
Sri Anugerah Natalina, & Arif Zunaidi. (2021). Manajemen Strategik Dalam Perbankan Syariah. Wadiah, 5(1), 86–117. https://doi.org/10.30762/wadiah.v5i1.3178
Sudarmanto, E., Yuliana, I., Wahyuni, N., Yusuf, S. R., & Zaki, A. (2024). Transformasi Digital dalam Keuangan Islam: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 10(1), 645. https://doi.org/10.29040/jiei.v10i1.11628
Syam, S. D. (2025). Transformasi Strategi Marketing Syariah dalam Pengembangan Bisnis Perbankan Syariah Modern. 4(September), 139–156.
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