Manajemen strategi dalam penguatan kepercayaan nasabah terhadap lembaga keuangan syariah
Abstract
Customer trust is the main foundation for the sustainability of Islamic financial institutions. In the increasingly competitive financial industry, the implementation of strategic management is a key factor in building, maintaining, and strengthening customer trust in Islamic-based financial institutions. This study aims to analyze the role of strategic management in strengthening customer trust in Islamic financial institutions in Indonesia. Amid the increasing competition between conventional and Islamic financial entities, trust serves as the key determinant of customer loyalty and long-term institutional sustainability. This research is based on a literature review of ten academic journals covering aspects such as the application of sharia principles, Islamic financial literacy, marketing strategies, Good Corporate Governance (GCG), and public education on Islamic banking products. The findings indicate that customer trust can be enhanced through consistent implementation of sharia principles, improvement of service quality, adoption of Islamic value-based marketing strategies, institutional transparency and accountability, and continuous public education. The integration of these strategic elements forms the essential foundation for Islamic financial institutions to strengthen credibility, reputation, and competitiveness within the national financial industry.
Downloads
References
Ahmadi, M. A. (2023). MANAJEMEN STRATEGI DALAM MENINGKATKAN LOYALITAS NASABAH BANK. Jurnal Manajemen Perbankan Keuangan Nitro, 7(1), 15–25. https://doi.org/10.56858/jmpkn.v7i1.167
Efriyanti, N., & Fasa, M. I. (2024). ANALISIS STRATEGI PEMASARAN SYARIAH TERHADAP KEPERCAYAAN NASABAH DI BANK SYARIAH INDONESIA. Jurnal Ilmiah Ekonomi, Manajemen Dan Syariah, 3(3), 430–442. https://doi.org/10.55883/jiemas.v3i3.81
Fadilah, N., Yudha Ardiansyah, M., & Firdaus, M. (2025). Integrasi Prinsip Good Corporate Governance Dalam Meningkatkan Efisiensi dan Kepercayaan Publik Pada Lembaga Keuangan Syariah di Indonesia. Jurnal At-Tamwil: Kajian Ekonomi Syariah, 7(1), 134–149. https://doi.org/10.33367//at.v7i1.1512
Frandika Situmorang, Eza Syahbana, Jeane Alisya, & Hasyim Hasyim. (2024). Membangun Kepercayaan Masyarakat Terhadap Bank Syariah: Sebuah Tinjauan Literatur Tentang Strategi dan Tantangan. Ekonomi Keuangan Syariah Dan Akuntansi Pajak, 1(3), 163–177. https://doi.org/10.61132/eksap.v1i3.215
Hasrah, A. R., Risnawati, R., Lisnawati, L., & Sani, C. (2025). Pengaruh Faktor Ekonomi Terhadap Kinerja Perbankan Syariah: Program Edukasi Dan Penguatan Kepercayaan Nasabah. ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat, 4(1), 17–30. https://doi.org/10.61477/abdisamulang.v4i1.54
Muhammad, N., Fatah, A., Munir, M., & Rahmania, S. (2025). PENGARUH KONSISTENSI PENERAPAN PRINSIP SYARIAH TERHADAP TINGKAT KEPERCAYAAN NASABAH DI BAITUL MAAL WAT TAMWIL NUANSA UMAT (BMT NU) CABANG BUNGATAN KABUPATEN SITUBONDO. 5.
Nasution, A. M., & Suprayitno, E. (n.d.). Pengaruh Penggunaan E-Banking dan Perlindungan Nasabah Terhadap Kepercayaan Nasabah dengan Literasi Keuangan sebagai Variabel Moderasi. Jurnal Ilmiah Ekonomi Islam, 8(02), 1205-1213. doi: https://repository.uin-malang.ac.id/14333/
Ningsih, N. S. I., & Khoiruddin, A. Y. (2023). FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH BANK SYARIAH INDONESIA. Jurnal Syarikah : Jurnal Ekonomi Islam, 9(2), 197–208. https://doi.org/10.30997/jsei.v9i2.9884
Rusmia, R., & Hasan, I. (n.d.). STRATEGI PELAYANAN ACCOUNT OFFICER ANALISIS PEMBIAYAAN PADA ANGGOTA BAITUL MAAL WAT TAMWIL. https://repository.uin-malang.ac.id/15331/
Sudarmanto, E., Yuliana, I., Wahyuni, N., Yusuf, S. R., & Zaki, A. (2024). Transformasi Digital dalam Keuangan Islam: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 10(1), 645. https://repository.uin-malang.ac.id/19648/
Yusuf, M., & Asytuti, R. (2022). Pengaruh Tingkat Literasi Keuangan Syariah Terhadap Kinerja Pemasaran Bank Umum Syariah Guna Optimalisasi Kepercayaan Nasabah. Velocity: Journal of Sharia Finance and Banking, 2(1), 45–52. https://doi.org/10.28918/velocity.v2i1.4642
Copyright (c) 2025 Nurul Muawanah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
