Strategi public relation pemerintah dalam sosialisasi literasi keuangan syariah kepada masyarakat
Abstract
Indonesian abstract. Increasing understanding of Islamic finance is a very important agenda for the Indonesian government in strengthening the Islamic economic ecosystem in the country. However, the low public knowledge about the concept of Islamic finance remains a major challenge. In this regard, the role of government Public Relations (PR) is crucial in disseminating information and building public trust through effective communication. This study aims to analyze the government's PR approach in disseminating Islamic financial literacy to the public based on a literature review of journals and official documents. The study findings indicate that the government's PR strategy includes strengthening public communication by utilizing digital media, inter-agency collaboration, tailoring educational messages for various segments, and continuous evaluation to assess the success of the program. An approach designed in a participatory manner and based on Sharia values can enhance public understanding and participation in Sharia financial services
Downloads
References
Aisyah, E. N., Pratikto, H., Wardoyo, C., & Restuningdiah, N. (2024). The right literacy on the right performance: Does Islamic financial literacy affect business performance through Islamic financial inclusion? Journal of Social Economics Research, 11(3), 275–289. https://doi.org/10.18488/35.v11i3.3766
Alfiya, A., & Abdani, F. (2023). Causality of Financial Literacy and Non-Financial Information to Investment Decisions (Experimental Study). E-Jurnal Akuntansi, vol.33, 395–409. http://repository.uin-malang.ac.id/16750/1/16750.pdf
Amalia Agustin Hidayanti, & Muhammad Sulhan. (2025). Pengaruh Literasi Keuangan dan Financial Technology Terhadap Perilaku Keuangan dengan Niat Berperilaku Sebagai Variabel Mediasi pada UMKM di Kota Malang. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(3), 902–920. https://doi.org/10.47467/alkharaj.v7i3.5863
Depkes RI. (2005). Strategi Nasional PP-ASI. Researchgate.Net. https://www.researchgate.net/profile/Tuti-Herawati/publication/269039074_Strategi_Nasional_Penelitian_Agroforestri/links/547e3e200cf2de80e7cc5510/Strategi-Nasional-Penelitian-Agroforestri.pdf
Finance, I. (2010). Islamic finance: principles and practice. In Choice Reviews Online (Vol. 48, Issue 04). https://doi.org/10.5860/choice.48-2205
Hadiah, U. S., & Aisyah, E. N. (2022). Pengaruh Literasi Keuangan Syariah, Financial Efficacy, Financial Attitude, Financial Behavior Terhadap Kepuasan Finansial. EKONIKA : Jurnal Ekonomi Universitas Kadiri, 7(2), 208. https://doi.org/10.30737/ekonika.v7i2.2965
Izzany, M. (2025). Strategi Peningkatan Literasi Keuangan Syariah di Masyarakat : Peran Pendidikan dan Kampanye - Konsep Literasi Keuangan Syariah. Jurnal Nuansa: Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 3(June), 184–195.
Kusumastuti, D. K. (2021). Peningkatan Literasi Keuangan melalui Pelatihan Evaluasi dan Perencanaan Keuangan Sehat Berbasis syariah pada Pengusaha Muslim Skala Mikro Kecil di Purwokerto. Solidaritas: Jurnal Pengabdian, 1(1), 31–42. https://doi.org/10.24090/sjp.v1i1.5136
Meldona, Eko, B., Soetjipto2, Wardoyo3, C., Hermawan4, A., Nangkula, & Utaberta5. (2023). Innovation capability and risk attitude mediate the effects of knowledge management and financial literacy on MSME performanceNo Title. Journal of Social Economics Research, Vol. 10, 194–214. http://repository.uin-malang.ac.id/19293/1/19293.pdf
Nuraini, A., Monoarfa, H., & Juliana, J. (2024). Perkembangan Literasi Keuangan Islam: Studi Bibliometrik. Jurnal Akuntansi Dan Keuangan Islam, 12(1), 5–18. https://doi.org/10.35836/jakis.v12i1.524
Qothrunnada, N. A., Iswanto, J., Fitrotus, D., Hendrarti, B. G., & Subekan, S. (2023). Transformasi Digital Lembaga Keuangan Syariah: Peluang dan Implementasinya di Era Industri 4.0. Indonesian Journal of Humanities and Social Sciences, 4(3), 741–756.
Sudarmanto, E., Yuliana, I., Wahyuni, N., Yusuf, S. R., & Zaki, A. (2024). Transformasi Digital dalam Keuangan Islam: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 10(1), 645. https://doi.org/10.29040/jiei.v10i1.11628
Sugiarti, D. (2023). Literasi Keuangan Syariah Generasi Z dan Minatnya pada Perbankan Syariah Jurnal Ilmiah Ekonomi Islam, 9(01), 2023, 766-772. Jurnal Ilmiah Ekonomi Islam, 9(1), 766–772. https://jurnal.stie-aas.ac.id/index.php/jei/article/view/7991
Wijaksono, D. B. (2022). Strategi Digital Public Relation Bank Syariah Indonesia Pada Masa Covid-19. Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi Dan Informasi, 7(2), 179. https://doi.org/10.52423/jikuho.v7i2.24250
Copyright (c) 2025 yuke ivana kusuma wardani
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
