Formulating a Digital Marketing Strategy as a Solution for Disseminating Sharia Financial Literacy at Sharia Pawnshops
Abstract
This study aims to formulate an effective digital marketing strategy as a solution for expanding Islamic financial literacy through the role of Pegadaian Syariah. Using a qualitative descriptive approach based on literature review, the research analyzes educational digital marketing trends and their implementation in enhancing public awareness and trust toward Islamic financial services. The findings indicate that an educate–engage–enable digital marketing strategy can improve public understanding and participation. Educational content presented in visual, interactive, and contextual forms strengthens brand awareness, trust, and promotes Islamic financial inclusion. The study recommends implementing modular content, A/B testing, collaborations with value-driven micro-influencers, and learning outcome assessments to optimize the long-term impact of digital Islamic financial literacy.
Downloads
References
Amnas, M. B., Selvam, M., & Parayitam, S. (2024). FinTech and Financial Inclusion: Exploring the Mediating Role of Digital Financial Literacy and the Moderating Influence of Perceived Regulatory Support. In Journal of Risk and Financial Management (Vol. 17, Issue 3). https://doi.org/10.3390/jrfm17030108
Azizuddin, I. (2020). Implementasi Akad Ijarah-Asset To Be Leased pada Transaksi Sukuk Ritel di Bank Syariah Mandiri cabang Jombang. Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah, 5(2), 190. https://doi.org/10.29300/ba.v5i2.3653
Duwina, E., Fitri, A. O., & Eliza, A. (2025). Strategi Pemasaran Yang Efektif Untuk Meningkatkan Literasi Keuangan Syariah Bagi Generasi Milenial: Perspektif Bank Syariah Modern. Inflasi: Jurnal Ekonomi, Manajemen Dan Perbankan, 2(1), 1–8.
Francioni, B. (2024). Increasing Brand Awareness and Consumer Engagement: The Effects of Educational Digital Content Marketing Increasing Brand Awareness and Consumer Engagement: The Effects of Educational Digital Content Marketing.
Martiani, N. L. D. (2019). PENGARUH RASIO KEUANGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2013-2016. Jurnal Pendidikan Ekonomi Undiksha, 10(2), 668. https://doi.org/10.23887/jjpe.v10i2.20160
Nadila. (2024). Pemanfaatan Teknologi Digital Dalam Pembelajaran. JUPSI: Jurnal Pendidikan Sosial Indonesia, 2(1), 37–46. https://doi.org/10.62238/jupsijurnalpendidikansosialindonesia.v2i1.72
Slamet, & Yuttama, F. R. (2023). Analisis Tren Media Sosial Bank Umum Syariah di Indonesia Tahun 2023. Journal of Sharia Economics and Finance, 1(2), 84–93. https://doi.org/10.34001/jsef.v1i2.672
Susianti, A., & Mutalib, A. A. (2025). Peranan Sosial Media Marketing Terhadap Peningkatan Literasi Keuangan Syariah Pada Kalangan Generasi Z. BENEFIT: Journal Of Business, Economics, And Finance, 3, 1090–1096.
Widjaya, M. A., & Fasa, M. I. (2024). Strategy To Improve Literacy and Inclusion of Islamic Financial in Supporting the Transition To a Green Economy. Jurnal Intelek Dan Cendikiawan Nusantara, 1 No.5(November), 7429–7442.
Yasin, M., Porcu, L., Zarco, C., & Liébana-Cabanillas, F. (2025). Trust, love and engagement: Exploring the dynamics of social media behavior in Islamic banking. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-04-2024-0173
Copyright (c) 2025 M. Zidan Fahmi Ash Shiddiqi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
