Peran manajemen strategi dalam pengembangan produk asuransi syariah untuk meningkatkan kepercayaan masyarakat

Problematika

  • Putri Nazalia Awalina Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Strategic management, islamic insurance, public trust, product innovation, financial literacy

Abstract

Islamic insurance (takaful) is a non-bank financial institution that plays a strategic role in providing risk protection based on the principles of mutual help (ta’awun) and shared responsibility (takaful). However, public trust in Islamic insurance products remains lower than in conventional insurance. This study aims to analyze the role of strategic management in developing Islamic insurance products to increase public trust. The research method uses a qualitative descriptive approach with literature studies from academic sources and industry data. The results show that effective strategic management through product innovation, financial literacy improvement, fund management transparency, and digital transformation can strengthen public trust in Islamic insurance. Furthermore, regulatory support from the Financial Services Authority (OJK) and collaboration with other Islamic financial institutions play an important role in expanding market share and building a positive reputation for the Islamic insurance industry in Indonesia.

 

 

Downloads

Download data is not yet available.

References

Arfan, A. (2009). Prospek dan hambatan bisnis asuransi umum perspektif hukum Islam. De Jure: Jurnal Hukum Dan Syar’iah, 1(1). http://repository.uin-malang.ac.id/1031/

David, F. R. (2011). Strategic management concepts and cases. Prentice hall.

Djalaluddin, A. (2018). Asuransi atau menabung. https://repository.uin-malang.ac.id/9280/

Rantisi, M. A., & Winario, M. (2024). Pengembangan Produk Perbankan Syariah untuk Menjangkau Segmen Pasar yang Lebih Luas. Multidisciplinary Journal of Religion and Social Sciences, 1(2), 42–49.

Sayfulloh, A. (2024). IMPLEMENTASI PRINSIP SYARIAH PADA ASURANSI JASINDO SYARIAH. Jurnal Media Akademik (JMA), 2(12).

Wicaksono, A. T. S., & Trisasmita, R. (2019). Pelayanan Asuransi Jiwa Syariah: Sudahkah Sesuai Harapan? Kordinat: Jurnal Komunikasi Antar Perguruan Tinggi Agama Islam, 17(2), 303–324. https://repository.uin-malang.ac.id/5094/

PlumX Metrics

Published
2025-10-24
How to Cite
Awalina, P. (2025). Peran manajemen strategi dalam pengembangan produk asuransi syariah untuk meningkatkan kepercayaan masyarakat. Maliki Interdisciplinary Journal, 3(11), 679-683. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19398
Issue
Vol 3 No 11 (2025): NOVEMBER
Section
Articles

Copyright (c) 2025 Putri Nazalia Awalina

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.