Strategi komunikasi digital public relation dalam membangun reputasi bank syariah di era modern

  • moh ahsanul hidayat uin maulana malik ibrahim malang

Abstract

The rise of digital technology has significantly transformed communication patterns within financial institutions, including Islamic banks. Amid the intense competition in the financial industry, the role of Public Relations (PR) is crucial in building and maintaining a positive image of Islamic banks. This paper analyzes the role and strategies of PR in strengthening public trust and improving the reputation of Islamic banks through digital media. Using a qualitative descriptive approach and literature review, this study finds that PR in Islamic banks serves not only as a promotional tool but also as a communication bridge that promotes trust, transparency, and Islamic values in the digital era..

Downloads

Download data is not yet available.

References

Al Fajri, A., et al. (2022). Ma’arif Journal of Education, Madrasah Innovation and Aswaja Studies, 1(1), 1–11. (n.d.).

Bank Indonesia. (2024). Laporan Ekonomi dan Keuangan Digital Indonesia 2024. Jakarta: Bank Indonesia.

Fadhilah, N. (2021). Citra dan Reputasi Bank Syariah di Era Media Digital. Repository UIN Malang.

Meirisha, P. J. (2024). Strategi Public Relation Bank Syariah dalam Menghadapi Tantangan di Era Digital: Literature Review. Expense: Jurnal Manajemen Bisnis, 1(1), 39-46.

Otoritas Jasa Keuangan (OJK). (2024). Statistik Perbankan Syariah Indonesia 2024. Jakarta: OJK.

Rahman, F. (2022). Manajemen Komunikasi dan Public Relation pada Bank Syariah. Jurnal Ekonomi Syariah, 10(2), 155–170.

Sukmana, R. (2023). Digitalisasi Strategi Komunikasi di Lembaga Keuangan Syariah. Jurnal Komunikasi Islam, 11(1), 45–60.

Wijaksono, D. B. (2022). Strategi digital public relation Bank Syariah Indonesia pada masa Covid-19. Jurnal Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi, 7(2), 179-197.

PlumX Metrics

Published
2025-10-23
How to Cite
hidayat, moh. (2025). Strategi komunikasi digital public relation dalam membangun reputasi bank syariah di era modern. Maliki Interdisciplinary Journal, 3(12), 1405-1410. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19413
Issue
Vol 3 No 12 (2025): DECEMBER
Section
Articles

Copyright (c) 2025 moh ahsanul hidayat

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.