Studi komperatif terhadap seberapa paham masyarakat gen z terhadap bank syariah
Abstract
This study aims to compare the level of public understanding of Generation Z towards Islamic banking in Indonesia. The background of this study is the gap between the level of conventional and Islamic financial literacy, even though Indonesia has a large Muslim population. This study used interview and documentation methods to collect data from representatives of both generations. The results show that Generation Z is more familiar with traditional banking products such as Murabahah and Wadi'ah. The conclusion of this study is that Islamic banks need to design different educational strategies for both generations, with a focus on risk management and the integration of ethical-digital values for Gen Z. This study also highlights the importance of digital innovation in attracting Generation Z's interest in Islamic banking.
Downloads
References
Arfan, A. (2025). Inisiatif Bank Indonesia dalam perencanaan pengembangan perbankan syariah. https://repository.uin-malang.ac.id/23336/
Firmansyah, F., & Prajawati, M. I. (2016). Syariah enterprise theory: Implementasi dan pengaruhnya terhadap kepuasan dan loyalitas nasabah perbankan syariah di Malang. http://repository.uin-malang.ac.id/958/
Fuadi, F., Saharuddin, S., & Mursalin, M. (2025). Edukasi Keuangan Syariah untuk Meningkatkan Minat Masyarakat Terhadap Produk Perbankan Syariah di Lhokseumawe. Jurnal Solusi Masyarakat Dikara, 5(2), 89–94.
Kamila, T. P., & Solekah, N. A. (2025). Determinan keputusan penggunaan layanan mobile banking bank syariah. Jurnal Riset Pendidikan Ekonomi, 10(1), 86–98. https://repository.uin-malang.ac.id/23722/
Prihanto, H., & Yuniati, R. (2021). Analisa terhadap faktor yang mempengaruhi efektivitas penerapan mobile banking. Sumber, 34(38.02), 40.01.
Copyright (c) 2025 Aisyah Rabbaniyyah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
