Peran identifikasi risiko pasar dalam meningkatkan pertumbuhan penjualan UMKM ritel di Kabupaten Sidoarjo

  • lefa maulana alghifary Program Studi Manajemen, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Maretha Ika Prajawati Program Studi Manajemen, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Market risk identification, sales growth, retail SMES, Sidoarjo, qualitative study

Abstract

This study aims to analyze the process of market risk identification, its role in increasing sales growth, and supporting and inhibiting factors for retail SMEs in Sidoarjo Regency. A qualitative approach with a case study method was applied to 10 retail SMEs selected purposively. The results show that market risk identification is carried out through direct observation, communication with customers, social media monitoring, and business experience. This risk identification plays a role in strategic decisionmaking, product innovation, price optimization, and building customer loyalty. Supporting factors include strong business networks and technology access, while the main obstacles are limited capital, time, and digital knowledge. This study concludes that market risk identification—although conducted informally—is key to the sales growth of retail SMEs in Sidoarjo.

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Published
2025-12-01
How to Cite
alghifary, lefa, & Prajawati, M. (2025). Peran identifikasi risiko pasar dalam meningkatkan pertumbuhan penjualan UMKM ritel di Kabupaten Sidoarjo. Maliki Interdisciplinary Journal, 3(11), 1354-1361. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/19870
Issue
Vol 3 No 11 (2025): NOVEMBER
Section
Articles

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