Konsep Dasar dan Ruang Lingkup Corporate Social Responsibility (CSR) dalam Praktik Bisnis Modern
Abstract
Corporate Social Responsibility (CSR) in the business world today, especially in developing countries like Indonesia. CSR is now understood not only as voluntary charitable activities, but also as an important part of a business strategy related to a company's reputation, legitimacy, and long-term sustainability. Thru a literature analysis approach, this article explains the theoretical basis of CSR by exploring stakeholder theory, legitimacy theory, and corporate governance, and demonstrates their relationship with the Environmental, Social, and Governance (ESG) framework, which serves as a tool for measuring and reporting sustainability performance. This discussion also considers the differences in CSR implementation across large companies, small and medium-sized enterprises, and Islamic financial institutions, reflecting Islamic ethical values. Conceptual findings indicate that integrating CSR into corporate strategy and governance has a positive impact on financial performance, reputation, and stakeholder trust levels, and serves as a mechanism for managing risk and as a foundation for long-term business sustainability in an economic environment that increasingly values social and environmental values.
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