Minimalist slogan langauge in apple product advertisement
Abstract
Apple is one of the largest technology companies in the world known for its strong marketing strategy and distinctive use of advertising language. Apple has consistently maintained a minimalist but meaningful marketing characteristic. The minimalist slogan language of each product issued is designed to be concise, memorable, and has strong persuasion. Each iPhone product comes with a different slogan language that not only describes technical features, but also builds an elegant, simple, and emotional brand image. It is this approach that makes Apple's advertising language an interesting object to analyze in the context of applied linguistics. Implicature, presupposition, and indirect persuasion produce a subtle but highly effective communication style in strengthening Apple's brand image as innovative, safe, personal, and long-term valuable. These findings confirm that pragmatic analysis is a relevant and powerful approach to understanding how commercial slogans work in influencing consumer awareness and decisions.
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