Analisis kelayakan strategi implementasi digital traceability berbasis prioritas untuk peningkatan kinerja industri halal

Abstract

This study aims to analyze the feasibility of a priority-based digital traceability implementation strategy to improve halal industry performance. The rapid growth of the halal industry requires a halal assurance system that not only focuses on certification but also ensures transparency and product traceability from upstream to downstream processes. The method used in this study is a literature review by examining various studies related to the application of digital technologies such as blockchain, Internet of Things (IoT), QR codes, and traceability systems in halal supply chains. The findings indicate that digital traceability implementation is generally feasible because it can enhance operational efficiency, data accuracy, information transparency, product quality, and consumer trust. However, its implementation still faces several challenges, including high initial investment costs, limited technological infrastructure, low digital literacy, and inadequate human resource readiness. Therefore, a priority-based implementation strategy is considered the most rational approach, starting with human resource capacity building, application at halal critical points, system integration among supply chain actors, and the development of advanced technologies. Through this strategy, digital traceability can be implemented gradually, effectively, and efficiently, thereby supporting sustainable improvement in halal industry performance and strengthening competitiveness in the global market.