Urgensi peran humas di lembaga pendidikan
Keywords:
public relation, education , institutions, urgency;Abstract
The role of public relations in educational institutions is highly necessary and has become increasingly important due to rapid development in the digital era and the gwoing demand for information. Public relation serves as a bidge or communication link between educational institutions and both internal and external publics. It also plays a role in building a positive image and handling negative issues that may lead to a reputational crisis within educational institutions. Through the role of public relations, educational institutions become more widely recognized by the public through the dissemination of positive information. Public relations must also support the achievement of the school’s vision and mission and serve as a reference point to enhance public trust, promote achievements, and highlight flagship programs owned by an educational institution so that its positive image becomes more widely known. In addition, the presence of competent public relations personnel can strengthen relationships with the community, parents, media, and government. Therefore, optimizing the function of public relations is an urgent necessity for educational institutions to improve competitiveness and ensure institutional sustainability in the era of globalization.
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