Kampanye antikorupsi berbasis media sosial: analisis peran mahasiswa dalam membangun kesadaran publik
Abstract
Corruption is understood as a social problem that damages honesty, justice, responsibility, and public trust. This study uses a descriptive qualitative method with a literature study approach. Data were obtained from scientific journals, academic articles, books, reports, and documents related to anti-corruption issues, social media, campaign communication, student participation, and public awareness. The findings show that anti-corruption campaigns on social media can be carried out through digital posters, infographics, short videos, educational memes, hashtags, twibbons, quizzes, polls, and online discussions. Students act as public educators, agents of change, role models of integrity, and drivers of digital participation. The communication strategies used include simplifying messages, strengthening visuals, using current issues, building two-way communication, and maintaining campaign identity. Therefore, social media serves as a strategic space for students to promote anti-corruption values in a relevant, creative, and accessible way.
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