Strategi green entrepreneurship dalam meningkatkan daya saing produk ramah lingkungan

Authors

  • nabila ikfi hasanah Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Green Entrepreneurship, , Eco-Friendly, Product, Green Marketing

Abstract

Green entrepreneurship is a modern business concept that prioritizes a balance between economic profit and environmental sustainability through environmentally friendly business practices. This concept is implemented through the efficient use of human and natural resources, reducing carbon emissions, and utilizing modern technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI) to help address various current environmental issues. Green entrepreneurship is implemented through the use of energy-efficient technologies, waste management, and the implementation of green marketing strategies to improve product quality and competitiveness. Successful green marketing strategies have been implemented by global companies such as IKEA through its furniture buyback program and the use of renewable energy, and Starbucks through its support for sustainable coffee farming and the use of environmentally friendly products. Furthermore, the implementation of this strategy has also encouraged the creation of various eco-friendly product innovations aimed at reducing pollution, such as the use of cloth tote bags, stainless steel straws, and biodegradable packaging. Overall, the implementation of green entrepreneurship not only aims to gain economic profit but also improves the company's image, strengthens product competitiveness in the market, and provides benefits for economic growth, the environment, and sustainable community welfare.

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References

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Published

2026-07-17

How to Cite

hasanah, nabila ikfi. (2026). Strategi green entrepreneurship dalam meningkatkan daya saing produk ramah lingkungan. Maliki Interdisciplinary Journal, 4(11), 827–835. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/26849

Issue

Vol. 4 No. 11 (2026): NOVEMBER

Section

Articles

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Copyright (c) 2026 nabila ikfi hasanah

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