Pengaruh tren belanja online terhadap ketahanan umkm lokal di era pelemahan rupiah

Authors

  • aulia salsabila Program Studi Manajaemen UIN Maulana Malik Ibrahim Malang

Keywords:

Digital marketing, MSMEs, online shopping, , rupiah depreciation, e-commerce

Abstract

The development of information and communication technology has encouraged the increasing trend of online shopping in Indonesia. The presence of marketplaces and e-commerce platforms provides convenience for people in conducting transactions, but also creates challenges for the sustainability of local MSMEs. On the other hand, the depreciation of the rupiah exchange rate has caused an increase in production costs due to the rising prices of imported raw materials, thereby burdening MSMEs. This article discusses the influence of online shopping trends on the resilience of local MSMEs during the rupiah depreciation era based on various journals and other relevant sources. The discussion shows that online shopping trends have both positive and negative impacts on MSMEs. Business competition has become increasingly intense due to changes in consumer behavior and the entry of imported products through marketplaces. However, the development of the digital economy also provides opportunities for MSMEs to expand markets, increase sales, and strengthen competitiveness through the use of marketplaces, social media, and digital marketing. Therefore, digital adaptation and marketing innovation are important factors in maintaining the sustainability of local MSMEs amidst the development of the digital economy.

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References

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Published

2026-06-15

How to Cite

salsabila, aulia. (2026). Pengaruh tren belanja online terhadap ketahanan umkm lokal di era pelemahan rupiah. Maliki Interdisciplinary Journal, 4(9), 482–487. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/28343

Issue

Vol. 4 No. 9 (2026): SEPTEMBER

Section

Articles

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Copyright (c) 2026 aulia salsabila

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