Strategi manajemen pemasaran digital dalam meningkatkan minat mahasiswa pbs dalam membayar zakat

Authors

  • Zainus Sholihin Program Studi Perbankan Syariah, UIN Maulana Malik Ibrahim Malang

Keywords:

Digital Marketing, Zakat Management, Student Intention, Islamic Banking, Institutional Trust

Abstract

This study aims to analyze the digital marketing management strategies implemented by zakat institutions to increase Islamic Banking (PBS) students' intention to pay zakat through online platforms. The phenomenon of the gap between national zakat potential and actual collection requires a strategic transformation toward an adaptive digital ecosystem for the younger generation. The research method used is a qualitative approach with descriptive field research. Data collection was carried out through brief interviews, observation of the institutions' social media, and documentation studies of relevant literature. The results of the study show that the implementation of interactive and creative digital marketing strategies through Instagram and TikTok is effective in shifting the rigid stigma of zakat into a more practical and modern practice. Furthermore, PBS students' intention to adopt digital zakat payment platforms is strongly influenced by information transparency and trust in the accountability of the amil institution's governance. The implications of this study emphasize the importance of optimizing user experience on digital channels to maintain the trust of young muzakki in a sustainable manner

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References

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Published

2026-11-02

How to Cite

Sholihin, Z. (2026). Strategi manajemen pemasaran digital dalam meningkatkan minat mahasiswa pbs dalam membayar zakat. Maliki Interdisciplinary Journal, 4(11), 1588–1594. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/28394

Issue

Vol. 4 No. 11 (2026): NOVEMBER

Section

Articles

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Copyright (c) 2026 Zainus Sholihin

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