Peran media sosial dalam mempercepat eskalasi risiko reputasi pada bank syariah di era digital
Keywords:
Reputation risk, social media, sharia banking, digital risk management, public perceptionAbstract
The development of digital technology has transformed the risk landscape in the banking industry, particularly reputational risk, which in Islamic banking is highly sensitive due to its relationship to public trust and compliance with sharia principles. Social media, as a primary communication platform, plays a role in accelerating the dissemination of information, which can shape public perception broadly and quickly. This study aims to analyze the role of social media in escalating reputational risk in Islamic banks and identify factors that amplify its impact. The method used is a qualitative approach through literature review and conceptual analysis. The results show that social media serves as a catalyst in accelerating the dissemination of information and increasing the potential for misinformation, while delayed responses and a lack of institutional transparency exacerbate negative perceptions. Therefore, adaptive digital-based reputational risk management strategies are needed, such as social media monitoring, rapid crisis response, and transparent communication, to maintain public trust in the digital era.
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