Strategi pemasaran produk emas perbankan syariah di Indonesia

Authors

  • Ahmad Adi Pranata Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

strategy, marketing, BSI, gold products, customers

Abstract

Artikel ini membahas strategi pemasaran Bank Syariah Indonesia (BSI) KCP Turen dalam mempromosikan produk emas mereka. Hasil penelitian menunjukkan bahwa BSI KCP Turen menggunakan strategi pemasaran yang solid, termasuk penggunaan brosur yang menarik dan berkualitas, promosi penjualan melalui pemberian hadiah kepada nasabah yang loyal, dan penjualan pribadi melalui komunikasi tatap muka. Artikel ini juga menyoroti pentingnya memiliki strategi pemasaran yang kuat untuk bersaing di pasar dan peran pemasaran dalam mencapai tujuan perusahaan. Kesimpulannya, artikel ini memberikan pemahaman yang lebih baik tentang strategi pemasaran yang efektif dalam mempromosikan produk emas

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Published

2023-08-31

How to Cite

Pranata, A. A. (2023). Strategi pemasaran produk emas perbankan syariah di Indonesia. Maliki Interdisciplinary Journal, 1(2), 391–398. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/4381

Issue

Vol. 1 No. 2 (2023): AUGUST

Section

Articles

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