Pengaruh efektifitas Undang-Undang Cipta Kerja terhadap digitalisasi UMKM di Kota Malang
Abstract
The maximum length of the abstract is 200 words. There are no strict requirements on the format of the abstract. Font style: regular, size 10, spacing: after 12 pt. English abstract. The maximum length of the abstract is 200 words. There are no strict requirements on the format of the abstract. Font style: regular, size 10, spacing: after 12 pt. English abstract. The maximum length of the abstract is 200 words. There are no strict requirements on the format of the abstract. Font style: regular, size 10, spacing: after 12 pt. English abstract. The maximum length of the abstract is 200 words. There are no strict requirements on the format of the abstract. Font style: regular, size 10, spacing: after 12 pt. The purpose of this study is to find out how much influence MSMEs get through the launch of Digitalization with the protection of work copyright laws, and see what impact will be generated. The method used in data collection uses literature review and random sampling technique methods. The sample taken in it is micro business actors who use technology in trading in the city of Malang with the population taken by all MSME actors in the city of Malang. The results obtained in this research found that the application of MSME Digitalization has a significant effect on marketing, branding, and the MSME itself.
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