Strategi pemasaran digital yang efektif untuk bisnis Usaha Mikro, Kecil dan Menengah

  • Abdul Aziz Program Studi Akuntansi, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: MSMEs, Digital Marketing, SEO, Social Media

Abstract

In the growing digital era, umkm need the right marketing approach to reach a wider target market. Discussion of effective digital marketing strategies for micro, small and medium enterprises (umkm) to increase visibility of business growth. Outlining the important steps taken by umkm players in designing and implementing successful digital marketing campaigns. From accurate target market identification, responsive website creation, SEO optimization, to social media use, quality content, paid advertising, and practical guidance on how to implement effective digital marketing strategies. In addition, it highlights the importance of providing superior customer service in maintaining business continuity and building customer loyalty.

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References

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Published
2023-08-31
How to Cite
Aziz, A. (2023). Strategi pemasaran digital yang efektif untuk bisnis Usaha Mikro, Kecil dan Menengah. Maliki Interdisciplinary Journal, 1(2), 276-280. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/4733
Section
Articles