Taman surga Labuan Bajo

Mempromosikan pesona alam dan budaya di destinasi wisata Indonesia

Authors

  • Ahmat Jabbar Program Studi Teknik Arsitektur, Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Muhammad Baqibillah Program Studi Fisika, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Keywords:

Tourists, Marketing, Islands, Labuan Bajo, Tourism

Abstract

Indonesia is a country consisting of many beautiful islands and has amazing natural resources, which attract both domestic and international tourists. The extraordinary natural beauty, rich culture and rich traditional heritage have made Indonesia one of the most popular tourist destinations in the world. In introducing products, services and tourist attractions, the marketing communication strategy has a very crucial role. Labuan Bajo, which is known for its fascination with prehistoric Komodo dragons and stunning natural scenery with small islands scattered around it, is one of the fastest growing tourism destinations in East Nusa Tenggara Province, even throughout Indonesia. The growth in tourist visits to this destination has also had a positive impact on the development of the tourism industry, which has also had an impact on increasing employment. In addition, progress in the tourism sector has also provided new opportunities for local residents to find livelihoods.

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Published

2024-03-31

How to Cite

Jabbar, A., & Baqibillah, M. (2024). Taman surga Labuan Bajo: Mempromosikan pesona alam dan budaya di destinasi wisata Indonesia. Maliki Interdisciplinary Journal, 2(3), 391–397. Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/4854

Issue

Vol. 2 No. 3 (2024): MARCH

Section

Articles

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