Pentingnya peran logo dalam membangun sebuah brand
Abstract
A brand is an invaluable asset in modern business, and the logo serves as a primary visual element in shaping the brand's identity. The logo is a graphic symbol that reflects the character, values, and essence of the brand. This article discusses the significance of the logo's role in building the brand identity of an entity or company. The writing describes various types of logos, including Logotype, Logomark, and Combination Mark, and analyzes well-known company logos such as Amazon, Sony VAIO, and FedEx to illustrate how logos can create an emotional connection with customers, establish brand identity, and provide a professional visual impression. However, there is a phenomenon where many logos are created without careful planning, such as in logo design contests or cheap logo creation services, resulting in shallow logos that often do not adequately reflect the brand's character. The lack of awareness of the logo's role in building a brand is evident among entrepreneurs and designers. The author aims to encourage steps to enhance understanding of the importance of building a brand and the role of the logo in this process through seminars, workshops, and campaigns. Awareness of the importance of investing in a brand and a well-designed logo will have a positive impact on building a strong and sustainable brand.
Downloads
References
Ahmad, O., & Sulistio, B. (n.d.). Branding Sebagai Inti dari Promosi Bisnis.
Ainun, N., Maming, R., & Wahida, A. (2023). Pentingnya Peran Logo dalam Membangun Branding Pada UMKM. Jesya, 6(1), 674–681. https://doi.org/10.36778/jesya.v6i1.967
Everlin, S., & Erlyana, Y. (2020). Analisis Perubahan Desain Logo Gojek Tahun 2019. DESKOMVIS: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa Dan Media, 1(1), 72–88. https://doi.org/10.38010/dkv.v1i1.11
Laura, M. ;, & Luzar, C. (2013). Perancangan Logo dalam Dunia Desain (Vol. 4, Issue 1).
Nisfulaila, I., Bisriyah, M., & Jayanti, S. D. (2023). Pendampingan Pemanfaatan Digital Branding dan Marketing untuk Pemasaran Hasil Panen Buah dan Bunga di Desa Bulukerto Kota Batu. JRCE (Journal of Research on Community Engagement), 4(2), 87–92. https://doi.org/10.18860/jrce.v4i2.17835
Oscario, A. (n.d.). Pentingnya Peran Logo dalam Membangun Brand.
Safitri, R., & Dwi Riyanto Indah Yuliana, F. (2020). The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction. A R TI CLE Asia-Pacific Management and Business Application, 9(1), 57–66. https://doi.org/10.21776/ub.apmba.2020.009.01.5
Copyright (c) 2024 Akhmad Hitami
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
