Measuring trust in a brand and service brand loyalty XL Telecommunications

  • Siti Fatimah Azzahro Program Studi Management, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: brand trust, customer loyalty, communication services, marketing strategy

Abstract

This research aims to investigate the relationship between the level of trust in the brand and loyalty to XL
Axiata Telecommunications services. Consumer trust in a brand is considered an important factor in
influencing purchasing decisions and customer retention. Customer loyalty is also a key indicator of
business success, especially in the competitive telecommunications services industry.

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Proposal

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Published
2024-04-30
How to Cite
Azzahro, S. (2024). Measuring trust in a brand and service brand loyalty XL Telecommunications. Maliki Interdisciplinary Journal, 2(4). Retrieved from https://urj.uin-malang.ac.id/index.php/mij/article/view/5211
Issue
Vol 2 No 4 (2024): APRIL
Section
Articles

Copyright (c) 2024 Siti Fatimah Azzahro

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